An Interactive Simulation, Foundational Marketing Theories, and Real-world Projects in One Courseware Bundle
Stukent Marketing Principles Simternship™ + "Modern Marketing Principles" + Video Case Studies
Stukent Marketing Principles Simternship™
Enhance Learning with a Go-to-Market Product Launch Simulator
Stukent Marketing Principles Simternship™ has an immersive story line that mimics real-world challenges. Auto-grading and personalized feedback make the simulation scalable for all class sizes.
Learning Objectives of the Simternship™:
Perform primary and secondary research
Manage a budget
Develop a positioning statement
Select a product and set pricing
Create an advertising mix and promotions plan
Set up distribution channels
Analyze sales data to optimize pricing, ad spending, and distribution
"This simulation is worth its weight in gold. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career."
Stukent Simternships™ — Redefine Business Education
Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.
A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.
With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!
Get the FREE Survival Guide
- 28-page guide in PDF format sent to your inbox
- Dramatically increase student engagement
- Resources for adapting a course for online and hybrid delivery
- Relevant learning objectives to prepare students for employment
- Assignments, projects, tools, videos, and more
- Learn how a marketing principles simulation might fit your course
Modern Marketing Principles
Educator Resources
Includes 130+ classroom resources:
21 assignments (student and instructor versions)
7 Expert Sessions
14 Video Cases
16 lecture slide decks (student and instructor versions)
16 lesson plans
16 quizzes
16 quiz review slide decks
16 exams
5 countdown videos for classroom engagement
1 online teaching guide
1 set of badge graphics
1 syllabus
1 course schedule
1 Video Case Studies Instructor Manual
1 Marketing Principles Simternship™ Instructor Guide
Table of Contents
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Research
Chapter 3: Segmentation and Target Marketing
Chapter 4: Positioning
Chapter 5: The Buyer Behavior Process
Chapter 6: Introduction to Product Management
Chapter 7: Services Marketing
Chapter 8: Brands and Brand Management
Chapter 9: Retail
Chapter 10: Pricing Products and Services
Chapter 11: Promotions Overview and Focus on Advertising
Chapter 12: Digital Marketing and SEO
Chapter 13: Social Media Marketing
Chapter 14: Distributing Products
Chapter 15: The Marketing Environment
Chapter 16: The Marketing Plan and Analytics Process
Updated every year, with lifetime access for students — see the updates
130+ resources: projects, videos, exams, lesson plans
Access the free “YouTube Brand Strategy Project”
Backed by The Best, Stukent’s Support Team, with a 96.4% customer service rating
Video Case Studies
Provide Real-world Client Projects
Compatible with Varying Class Sizes
Whether your principles of marketing course has 10 students or 300, the Video Case Studies provide practical learning opportunities.
Individuals or Teams
Students have opportunities to learn from one another as they solve the struggles posed in the Video Case Studies.
Real-world Cases
Students face real marketing problems experienced by actual businesses.
Simplify Education
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking
About the Authors
Kinda Wilson
Kinda Wilson is a marketing instructor at the Oklahoma State University Spears School of Business and at CIMBA Italy. Her marketing and business experience ranges from working with corporations and nonprofits to founding start-up companies. Wilson is a teacher at heart and is passionate about bringing these business and marketing concepts to life for her students. Her textbook Modern Marketing Principles and interactive case simulations are used by universities internationally, and she was recently awarded the 2021 Spears School of Business Online Teaching Award and the 2017 Excellence in Teaching/Training award by the United States Distance Learning Association (USDLA).
Jerry Rackley, MBA
Jerry Rackley is Assistant Professor of Professional Practice and Assistant Department Head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools, co-author of Modern Marketing Principles, and Services and Experience Marketing.
