Stukent® Social Media Marketing Simternship® + Courseware
Turnkey materials to increase student engagement and employability
The Social Media Marketing Bundle equips your students with real-world experience and up-to-date knowledge in social media strategy, content creation, and analytics. The bundle includes the hands-on Social Media Simternship and the comprehensive “Essentials of Social Media Marketing” courseware — two innovative resources that help you prepare students to succeed in the dynamic world of social media.
The Social Media Marketing Simternship
Designed with your students' futures in mind
The Social Media Marketing Simternship asks your students to assume the role of social media specialist for a simulated e-commerce company. Over the course of 12 rounds, your students will run paid ad campaigns, perform demographic targeting, test social media content, analyze performance metrics, and more.
This interactive, engaging simulation helps your students build career-ready skills while mastering platform-specific strategies and tools.
Select a feature and get a first glance at how it works.
Experience the Simternship for yourself
Click through the tabs below to take a self-guided tour of what’s new in the Stukent Social Media Simternship™ — we’ve made some big updates, and you’ll want to see them.
Your students will master key marketing skills, including:
Content creation
Content strategy and scheduling
Influencer partnerships
Segmentation and targeting
Budget allocation
Market research
Data analytics
Real-world social media platform management
Key simulation learning objectives
Over the course of 12 rounds, your students will . . .
- Create and schedule ads for both organic and paid social posts
- Measure key performance indicators for tracking social media marketing success
- Create compelling ads for earned, owned, and paid social media marketing
- Perform demographic targeting to increase engagement and drive conversions
- Utilize content variation and test different promotional strategies
- Analyze data to optimize performance across multiple social media channels
- Test social media content and promotions to increase engagement and drive conversions
- Maximize the benefits of both promoted and organic posting
- Manage a substantial advertising budget
- Utilize different social media strategies to leverage the power of social media influencers
- Practice social listening and engage with consumers
Stukent Simternships
Employ Students
in Career-Relevant Learning
A Stukent Simternship® is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
Practice, Meet Pedagogy
Pair Your Simternship With Stukent Courseware
Stukent courseware aligns with your Simternship, giving your students a solid foundation for success.
Stukent Courseware
Courseware that puts classroom concepts into professional contexts
Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.
An Authoritative Text + Robust Instructional Resources
The “Essentials of Social Media Marketing” courseware
The “Essentials of Social Media Marketing” courseware helps you teach students platform-specific strategies, content creation techniques, and analytics skills to execute successful social media campaigns. This courseware gives you turnkey resources such as auto-graded assessments, lesson plans, and lecture slide decks. With Stukent, you can teach your best course in less prep time!
What’s Inside
Table of Contents
Explores the evolution of social media, its role as a marketing disruptor, key metrics, advantages and disadvantages, and the impact of technologies like AI and AR. Students will learn about paid, owned, and earned media, address the social media skills gap, and discover careers in this dynamic field.
Examines how to create and refine your personal brand, audit and build your online presence, and practice proper social media etiquette to enhance your professional image.
Explores how to build a comprehensive social media strategy by identifying target markets, auditing platforms, setting goals, and creating content calendars. This chapter also introduces students to the fundamentals of social media advertising, including strategy development, platform selection, and best practices for optimizing campaigns.
Introduces the essentials of Facebook marketing, including setting up a page, using Meta Business Suite, building an audience, and crafting effective posts.
Explores how to leverage Instagram for marketing success by setting up a business profile, crafting effective posts, and utilizing features like Stories, Reels, and Shopping.
Introduces marketing on X by creating professional accounts, crafting impactful posts, and understanding the platform’s algorithm.
Introduces the unique features of Snapchat for marketing, from setting up an account and creating engaging snaps to understanding the platform’s algorithm.
Introduces how to use Pinterest for marketing by setting up a business account, creating compelling pins, and utilizing Pinterest Shopping.
Introduces effective marketing on LinkedIn by creating professional pages, crafting engaging updates, and leveraging the platform’s algorithm.
Introduces the essentials of video and streaming media, from understanding video types to exploring the video matrix and ad formats.
Explores TikTok marketing by creating a business account, crafting engaging videos, and understanding the platform’s algorithm.
Introduces blogs, vlogs, podcasts, and webinars for marketing by creating and optimizing content, promoting effectively, and staying ahead of future trends. Explore best practices for engaging audiences across these platforms to build trust and authority.
Examines how to design and launch successful social media campaigns using the AIDA model, analyze real-world success stories, and gain actionable insights for driving engagement and achieving marketing goals.
Explores the fundamentals of influencer marketing, identifies key traits of effective influencers, and introduces strategies for creating impactful influencer campaigns.
Explores how employee advocacy programs benefit businesses and individuals, identify key drivers and advocate profiles, and learn to create successful programs.
Examines the importance of social media policies, what they should include, and how to handle crises effectively.
Explores the fundamentals of social selling, its benefits, and how to implement it effectively within an organization.
Explores the importance of social media ROI, learn methods to measure it effectively, and explore tools like Google Analytics for data-driven decision-making.
Key courseware learning objectives
In this courseware, your students will ...
- How social media has disrupted traditional marketing
- Identify and list the benefits of social media marketing
- How to develop their personal brands
- Create and optimize business profiles on each social network
- Implement a social media content strategy on each social network
- Recognize the benefits of marketing with blogs, vlogs, podcasts, and webinars
- How to launch a social media marketing campaign
- Create a social media influence marketing strategy
- Create an employee advocacy program
- Create and enforce social media policies and crisis response plans
- Plan and execute social media advertising on each social network
- Build and nurture relationships through social selling
- Interpret social media analytics and measure ROI
200+ Embedded Educator Resources
Everything You Need to Teach
Your Best Course
- 18 chapters
- 88 auto-graded Check Your Understanding activities
- 18 auto-graded Strengthen Your Skills activities with 210 questions
- 23 Expert Session videos
- 18 auto-graded chapter quizzes
- 292 test bank questions
- 2 case studies
- 18 lesson plans and lecture slide sets
- Sample syllabus and course calendar
- Cumulative glossary for student reference
- Activities built for online, in-person, and hybrid modalities
Comprehensive Classroom Resources
Social Media Marketing Case Studies
Each Stukent case study includes a brand story, instructor guide, and ready-to-use slides. Students dive into real campaigns and build skills in:
- Influencer marketing
- Brand analysis and strategy
- Social media planning
Students explore how different businesses transformed their strategies into standout results while building resume-ready skills.
Case Studies
Give your students a behind-the-scenes look at real social media strategy. These case studies spark classroom engagement and help students apply social media marketing concepts they'll use in their careers, such as developing a brand voice and writing a campaign brief.
- Analyze how character-based content drives brand engagement on social media
- Identify and describe the target markets for State Farm and Duolingo
- Compare tone, platform strategy, and voice between two brand mascots
- Apply the 12 Brand Archetypes to brand characters
- Explain the role of parasocial relationships in building audience loyalty
- Evaluate the risks and rewards of humor and edginess in brand content
- Develop a character-driven social strategy for a new or “boring” brand
- Craft in-character responses to social media crises or controversies
Learning Objectives:
- Analyze how strategic social media and influencer marketing can build a restaurant’s identity
- Develop a social media marketing plan aligned to seasonal business objectives
- Evaluate key performance metrics and customer persona development
- Propose influencer strategies and digital campaign ideas
Cut to the Case
Explore an example of a video case study included in Modern Marketing Principles.
Click through the guide below to preview and get tips on how to introduce each one into your course.
About the Author
Michelle Charello
Michelle Charello, author of “Essentials of Social Media Marketing,” currently serves as Vice President of Marketing at an innovative Energy as a Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations. Before this role, Michelle spent over a decade in various global and North American marketing and communication roles for a Fortune 500 company — where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include leading an integrated marketing transformation, growing a global top 60 CEO’s social media followers by 260,000+, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member, and holds an MBA from Texas A&M University and a B.S. from Bryant University.
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Additional resources for creating a great course
Keeping Content Current
The “Media Planning Essentials” courseware contains robust instructional resources for educators in students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
Support for Students
The Stukent Support Team helps students and educators get the most out of their Stukent experience. Whether you need help logging into your Stukent Simternship, navigating your courseware, or understanding simulation results, we’re here to help!
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