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The Future of Sales

Trends to Watch in 2025 & Beyond

B.J. Allen

About this webinar

Sales is evolving rapidly, driven by emerging technologies, changing buyer behaviors, and a growing demand for data-driven personalization. In this forward-looking webinar, we’ll explore the key trends shaping the sales landscape in 2025 and beyond — from AI and automation to the skills and strategies tomorrow’s sales professionals need to succeed. Whether you’re preparing students for careers in sales or staying current yourself, you’ll walk away with actionable insights and classroom-ready takeaways.

Meet your presenter

B.J. Allen

Assistant Professor of Marketing

Brigham Young University, Provo

B.J. Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” B.J. has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.

B.J. Allen

Assistant Professor of Marketing

Brigham Young University, Provo

B.J. Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” B.J. has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.

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