5 ProfCon Sessions Every Marketing Professor Should Watch

ProfCon™ is an incredible opportunity for professors to connect and learn from each other, prepare for their next year of courses, and share their industry insights. Every year, powerful speakers share tips and trends that inspire educators as they prepare the next generation of leaders and industry professionals. If you haven't attended ProfCon, watch these five inspiring sessions to see what all the hype is about.

1. Integrating Entrepreneurship into Marketing Programs

The marketing field grows more dynamic and innovative by the semester. Integrating entrepreneurship into marketing curricula allows business programs to stay on the cutting edge and equip students with skills to thrive in today's business environment. Dr. Jen Riley, an assistant professor at Purdue University, will explore the options for incorporating entrepreneurship into marketing curricula and practical strategies for creating engaging and impactful student learning experiences.

2. Transmedia Storytelling and Content Planning: Thinking like the Marvel Cinematic Universe

Transmedia storytelling is a term that describes a single or continuous story that is told across a variety of media. For example, in the Marvel Cinematic Universe, movies and television shows have separate storylines but also tie in to other shows or movies to tell a continuous story. Dr. Rich Hanna, a senior lecturer at Babson College, discusses the key elements of storytelling and how those elements cross over with the storytelling we observe in the Marvel Cinematic Universe.

3. Keeping Up with Digital Marketing and Engaging through Edutainment

Edutainment is an activity or program that combines both educational and entertaining elements. Timothy Carr, a marketing executive with two decades of experience at global brands and an adjunct faculty at San Diego University, illustrates how educators can keep marketing students engaged through edutainment.

4. Humanistic Connection in Modern E-Commerce Marketing

The pandemic tripled the e-commerce industry’s website traffic and competitiveness. Today’s e-commerce marketers need to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what raises some e-commerce businesses over others. Dr. Kyle Allison, an educator and senior executive in the marketing industry, shares industry best practices and how they can be used in the classroom.

5. Tips for Creating an Effective and Engaging Marketing Design (Adobe) Course

Design skills can give students an edge in the job market. Kinda Wilson, a marketing instructor at the Oklahoma State University Spears School of Business, shares practical tips for bringing design content into your curriculum, dealing with online technology training hurdles, and building engagement and interaction in these courses.

ProfCon 2024: Uniting Industry Educators in Business, Communication, and Marketing

ProfCon has established itself as a must-attend conference for higher education professionals eager to stay at the forefront of their industries. Attendees can anticipate enriching experiences through insightful sessions, interactive workshops, and valuable networking opportunities.

“ProfCon is an incredible event where those in the education community can engage with one another, learn from each other's experiences, and explore ways to improve teaching techniques,” said Stuart Draper, the CEO and founder of Stukent®. “ProfCon 2024 will be our biggest in-person conference yet, with more speakers and topics.”

The sixth annual ProfCon conference is set for June 12-14, 2024, in vibrant Salt Lake City, Utah. Learn more here: ProfCon 2024.