LEARN. PREPARE. SHARE.
Upgrade Your Classroom with the #1 Conference for Marketing Educators!
Join us for ProfCon 2023!
Each year, ProfCon brings you the latest trends, strategies, and best practices in the marketing industry.
Here's what you can expect!
LEARN
PREPARE
SHARE
Speaker Lineup
Marketing ProfCon 2023 brings top educators and experts together to share their insights, strategies, and teaching resources with you!
Watch sessions from the 2022 ProfCon virtual event today! You’ll get a taste of what’s to come at this year’s in-person event.
Join the Marketing ProfCon 2023 Facebook group for important conference updates and to network with other attendees!
View the schedule and learn more about the professional development, networking, and fun in store for Marketing ProfCon 2023.
Need special approval to attend Marketing ProfCon 2023? Make your case with this templated letter — all you need to do is fill in the blanks!
- About ProfCon
- Hotel Information
- Visit Idaho Falls
- Networking Day
ProfCon is the #1 Conference for Marketing Professors. It's Live and In-person for 2023!
Join us in Idaho Falls, Idaho, for three days of dynamic sessions with top educators and experts, scenic excursions, and so much more. You don't want to miss it!
DAY 1, June 14, 2023 - NETWORKING DAY
Spend a day networking with Stukent authors, industry professionals, and peers in scenic Jackson Hole, Wyoming OR Yellowstone National Park! More information about these scenic excursions will be available soon.
DAY 2, June 15, 2023 - FULL DAY OF CONFERENCE SESSIONS
Conference sessions will be held at the Shiloh Inns events center in Idaho Falls. Breakfast, lunch, and dinner will be provided.
DAY 3, June 16, 2023 - HALF DAY OF CONFERENCE SESSIONS
Sadly, all good things must come to an end! We will finish off another great ProfCon event with a half-day schedule. Breakfast and lunch will be provided.
Discounted accommodations for ProfCon 2023 are available from several fine hotels in Idaho Falls.
Please note that ProfCon attendees are responsible for their own transportation to and from the conference. Point-to-point transit throughout Idaho Falls is available from the Greater Idaho Falls Transit rideshare service.
Important Notice: Idaho Falls is the gateway to Yellowstone National Park. June is a busy month for tourism, and hotels are expected to be at max capacity. Reserve your accommodations early. We recommend selecting a hotel with a free airport shuttle or staying at or near the ProfCon hotel, Shilo Inns.
HOTELS WITH ROOM BLOCKS
Attendees, please call the hotel directly to reserve a room in a ProfCon block.
780 Lindsay Blvd., Idaho Falls, ID
208.523.0088
ProfCon discounted rate: $179 per night + applicable taxes.
Cut-off date: May 30, 2023
The Shilo Inns Idaho Falls is located next to the Snake River Event Center, home of ProfCon 2023. Within easy walking distance to the falls and downtown, Shilo Inns Idaho Falls is an ideal place to stay for the conference!
La Quinta Inn & Suites Idaho Falls
2501 S. 25th E., Ammon, ID | 5 miles from the Snake River Event Center
208.552.2500
ProfCon discounted rate: $189 per night + applicable taxes.
Cut-off date: May 17, 2023
HOTELS WITH ROOM DISCOUNTS
Discounted accommodations are available on a first-come, first-served basis.
665 Riverwalk Dr., Idaho Falls, ID | Less than a mile from the Snake River Event Center
208.552.7000
ProfCon discounted rate: $169 per night + applicable taxes.
ProfCon attendees use code C1501 to receive discounts on their stay.
635 W. Broadway, Idaho Falls, ID | Less than a mile from the Snake River Event Center
208.542.0000
ProfCon discounted rate: $179 per night + applicable taxes.
ProfCon attendees use code C1501 to receive discounts on their stay.
Hampton Inn Idaho Falls/Airport
645 Lindsay Blvd., Idaho Falls, ID | Less than a mile from the Snake River Event Center
208.523.1400
ProfCon attendees receive 15% off the best available room rate by clicking this link.
More information coming soon!
More information coming soon!
- About ProfCon
- Hotel Information
- Visit Idaho Falls
- Networking Day
ProfCon is the #1 Conference for Marketing Professors. It's Live and In-person for 2023!
Join us in Idaho Falls, Idaho, for three days of dynamic sessions with top educators and experts, scenic excursions, and so much more. You don't want to miss it!
DAY 1, June 14, 2023 - NETWORKING DAY
Spend a day networking with Stukent authors, industry professionals, and peers in scenic Jackson Hole, Wyoming OR Yellowstone National Park! More information about these scenic excursions will be available soon.
DAY 2, June 15, 2023 - FULL DAY OF CONFERENCE SESSIONS
Conference sessions will be held in Idaho Falls. Breakfast, lunch, and dinner will be provided.
DAY 3, June 16, 2023 - HALF DAY OF CONFERENCE SESSIONS
Sadly, all good things must come to an end! We will finish off another great ProfCon event with a half-day schedule. Breakfast and lunch will be provided.
Discounted accommodations for ProfCon 2023 are available from several fine hotels in Idaho Falls.
Please note that ProfCon attendees are responsible for their own transportation to and from the conference. Point-to-point transit throughout Idaho Falls is available from the Greater Idaho Falls Transit rideshare service.
Important Notice: Idaho Falls is the gateway to Yellowstone National Park. June is a busy month for tourism, and hotels are expected to be at max capacity. Reserve your accommodations early. We recommend selecting a hotel with a free airport shuttle or staying at or near the ProfCon hotel, Hilton Garden Inn Idaho Falls.
The hotels highlighted in green below by the river also have an airport shuttle. Guests can call the front desk to schedule.
HOTELS WITH ROOM BLOCKS
Attendees, please call the hotel directly to reserve a room in a ProfCon block. Room blocks are limited, we encourage you to reserve your accommodations early.
Hilton Garden Inn Idaho Falls
700 Lindsay Blvd. Idaho Falls, ID | Home of ProfCon 2023
208.522.9500
ProfCon discounted rate: $247 per night + applicable taxes.
Cut-off date: May 12, 2023
ProfCon attendees use this link to receive discounts on their stay.
The Hilton Garden Inn Idaho Falls is home of ProfCon 2023. Within easy walking distance to the falls and downtown, Hilton Garden Inn Idaho Falls is an ideal place to stay for the conference!
La Quinta Inn & Suites Idaho Falls
2501 S. 25th E., Ammon, ID | 5 miles from the Hilton Garden Inn Idaho Falls
208.552.2500
ProfCon discounted rate: $189 per night + applicable taxes.
Cut-off date: May 17, 2023
ProfCon attendees ask for ProfCon rate to receive discounts on their stay.
Best Western Plus Cottontree Inn
900 Lindsay Blvd., Idaho Falls, ID | 0.4 miles from the Hilton Garden Inn Idaho Falls
208.523.6000
ProfCon discounted rate: $152 per night + applicable taxes.
Cut-off date: May 13, 2023
ProfCon attendees use this link to receive discounts on their stay.
Tru by Hilton
680 Lindsay Blvd., Idaho Falls, ID | walking distance from the Hilton Garden Inn Idaho Falls
208.522.8500
ProfCon discounted rate: $197 per night + applicable taxes.
Cut-off date: May 12, 2023
ProfCon attendees use this link to receive discounts on their stay.
HOTELS WITH ROOM DISCOUNTS
Discounted accommodations are available on a first-come, first-served basis.
SpringHill Suites Idaho Falls
665 Riverwalk Dr., Idaho Falls, ID | Less than a mile from the Hilton Garden Inn Idaho Falls
208.552.7000
ProfCon discounted rate: $169 per night + applicable taxes.
ProfCon attendees use code C1501 to receive discounts on their stay.
Residence Inn Idaho Falls
635 W. Broadway, Idaho Falls, ID | Less than a mile from the Hilton Garden Inn Idaho Falls
208.542.0000
ProfCon discounted rate: $179 per night + applicable taxes.
ProfCon attendees use code C1501 to receive discounts on their stay.
Hampton Inn Idaho Falls/Airport
645 Lindsay Blvd., Idaho Falls, ID | Less than a mile from the Hilton Garden Inn Idaho Falls
208.523.1400
ProfCon attendees receive 15% off the best available room rate by using this booking link.
*An alert may show up regarding availability, you can close it and proceed with your booking as normal.
Your ProfCon Adventure Begins Here
Nestled among the Rocky Mountains and set in the Snake River Plain, Idaho Falls is your base camp for the mountain west’s most incredible adventures. Take an evening stroll along the Idaho Falls Greenbelt, explore the culture of the historic downtown area, or enjoy an inviting meal at a local restaurant.
THINGS TO DO
For more information on local attractions, please see Visit Idaho.
Idaho Falls River Walk and Falls
Broadway and River Park Way
Idaho Falls, ID
208.612.8480
200 N. Eastern Ave.
Idaho Falls, ID
208.522.1400
498 A St.
Idaho Falls, ID
208.522.5023
271 West Broadway
Idaho Falls, ID
208.552.1080
The Art Museum of Eastern Idaho
200 S. Capital Ave.
Idaho Falls, ID
208.524.7777
Idaho Falls Zoo at Tautphaus Park
2725 East Elva St.
Idaho Falls, ID
208.612.8485
600 W. Broadway St.
Idaho Falls, ID
208.612.8585
RESTAURANTS
Fine dining in Idaho Falls. Reservations recommended.
415 River Pkwy
Idaho Falls, ID
208.529.5800
Upscale casual bar and grill.
851 Lindsay Blvd.
Idaho Falls, ID
208.524.5240
A local favorite for gourmet burgers and brews.
401 Park Ave.
Idaho Falls, ID
208.525.2522
Thai restaurant and sushi bar.
366 Shoup Ave.
Idaho Falls, ID
208.881.5150
Scenic eatery offering steaks, pasta, and seafood.
750 Lindsay Blvd.
Idaho Falls, ID
208.524.3344
Fine Indian cuisine in Idaho Falls.
3204 S. 25th E.
Idaho Falls, ID
208.522.8263
Laid-back seafood eatery.
370 Memorial Dr.
Idaho Falls, ID
208.888.3467
Locally-owned Mexican restaurant.
325 River Pkwy.
Idaho Falls, ID
208.612.0102
Expand Your Network and Explore New Horizons at ProfCon!
Elevate your ProfCon experience with a day of networking in scenic Jackson Hole, WY, or Yellowstone National Park! Select your destination and immerse yourself in the beauty of the mountain west with colleagues, industry professionals, and Stukent authors. It’s the ideal way to kick-start your ProfCon experience!
Attendees are responsible for their own meals during the excursions.
Transportation, water, and snacks will be provided by Stukent as part of the conference registration.
Tucked between the Teton and Gros Ventre mountain ranges, Jackson Hole is one of the mountain west’s most scenic destinations. It’s said that a moment spent in Jackson Hole lasts a lifetime, so take advantage of your ProfCon trip and explore a piece of the great American west! You’ll experience Jackson Hole’s incredible vistas, historic sites, fine dining, and more.
On this excursion, ProfCon attendees will visit several sites in Jackson Hole as well as scenic locations in Grand Teton National Park.
Established in 1872, Yellowstone National Park was the first national park in the United States. This natural wonder boasts some of the country’s most unique hydrothermal features, including geysers, hot springs, and mud pots. Enjoy cascading waterfalls, awe-inspiring wildlife, and hikes for people of all ages and fitness levels.
On this excursion, attendees will visit Yellowstone National Park’s most famous attractions.
DAY 1: NETWORKING DAY
Attendees will select which of the following destinations they would like to visit on the ProfCon registration form.
Stukent will provide waters, snacks, and transportation to and from each location.
7:30 AM - 8:30 PM MDT

Yellowstone National Park Excursion
Yellowstone National Park was the first national park in the United States. This natural wonder boasts some of the country’s most unique hydrothermal features, including geysers, hot springs, and mud pots. Enjoy cascading waterfalls, awe-inspiring wildlife, and hikes for people of all ages and fitness levels. On this excursion, attendees will visit Yellowstone National Park’s most famous attractions.
7:30 AM - 8:30 PM MDT

Jackson Hole, WY Excursion
Tucked between the Teton and Gros Ventre mountain ranges, Jackson Hole is one of the mountain west’s most scenic destinations. It’s said that a moment spent in Jackson Hole lasts a lifetime, so take advantage of your ProfCon trip and explore a piece of the great American west! You’ll experience Jackson Hole’s incredible vistas, historic sites, fine dining, and more. On this excursion, ProfCon attendees will visit several sites in Jackson Hole as well as scenic locations in Grand Teton National Park.
DAY 2 CONFERENCE SESSIONS
8:30 - 9:00 AM
9:10 - 9:55 AM
10:05 - 11:55 AM
12:00 PM
1:05 - 4:30 PM
4:45 - 5:30 PM
Welcome/ Conference Kickoff
KEYNOTE
Speaking Sessions
Lunch (provided by Stukent)
Speaking Sessions
KEYNOTE
DAY 3 CONFERENCE SESSIONS
8:00 - 8:05 AM
8:15 - 9:00 AM
9:10 - 11:40 AM
12:00 PM
1:00 - 1:30 PM
1:40 - 2:25 PM
2:35 - 3:20 PM
Welcome/ Kickoff
KEYNOTE
Speaking Sessions
Lunch (provided by Stukent)
Speaking Sessions
KEYNOTE
Closing Remarks
Marketing ProfCon 2023 Speaker Lineup
ProfCon speakers are selected from
the industry’s best educators, thought leaders, and experts.
Speakers present on topics such as current and emerging trends in digital marketing, personal branding, consumer behavior, social media, and more. They’ll share engaging teaching techniques and make recommendations on how to implement Stukent’s simulations and courseware in your curriculum.


















Joie Hain | Clayton State University

Tara L. Williams | Medicine Hat College

Steve Wiideman | Wiideman Consulting Group

Karen Freberg | University of Louisville

Nathan David | Cleveland State University

Kinda Wilson | Oklahoma State University

Dr. Kate Eaton | Arizona State University

Sandra Sjoberg | Western Governors University

Wynona Benson | Sr. Director of Product Marketing at SAP

Tim Carr | San Diego University for Integrative Studies

Christina Garnett | Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Maribeth Kuzmeski | Oklahoma State University

Kristen Michelle Weidman | Oregon Institute of Technology (Oregon Tech)

Karl Philip Lund | Kristiania University, Oslo, Norway

Sameep Kaur Gill | Chandigarh University, Punjab, India

Matt Korn | Social Strategy Lead at Warner Bros. Discovery

Jess Zafarris | Audience Engagement Director at Adweek

Maria Petrescu | Embry-Riddle Aeronautical University, Worldwide College of Business and Coeditor, Journal of Marketing Analytics

Dr. Carol D. Portillo | St. Edward's University

Edward W. Russell | Syracuse University

Michelle Charello | VP of Marketing at AlphaStruxure

B.J. Allen | Brigham Young University

Shelly Zaldivar, Ph.D. | Southwestern Assemblies of God University (SAGU)

Priyanka Shrivastava | Hult International Business School

Dr. Kyle Allison | VP of E-commerce & Digital Marketing at the Exchange

Jerry Rackley | Oklahoma State University

Sophia Zaft | Grand Canyon University

Jana Thomas | Kansas State University

Holly Syrdal | Texas State University

Dr. Lisa Susanne Goolsby | CEO at Impact

Melissa Dennis, DBA | Gwynedd Mercy University

Dr. Jen Riley | Purdue University

Pamela Estell | Chaminade University of Honolulu

Lori Wortylko | Blue Ash College, University of Cincinnati
Stay tuned for more speaker announcements!
ProfCon 2023 Ticket Pricing
Spring Break Pricing
For Non-Customers-
for NON-CUSTOMERS
ProfCon 2023 Ticket Pricing for Stukent Customers
Are you a Stukent customer looking to attend Marketing ProfCon 2023?
Great News! The longer you've been a Stukent customer, the bigger the discount you receive on your ticket to ProfCon!
Please contact your Customer Success Manager to get your discount code prior to purchasing your ticket.
Spring Break Customer Pricing
For Customers of 0-4 Years-
for Customers of 0-4 years
Regular Customer Pricing
For Customers of 0-4 Years-
for Customers of 0-4 years
Spring Break Customer Pricing
For Customers of 5-6 Years-
for Customers of 5-6 years
Regular Customer Pricing
For Customers of 5-6 Years-
for Customers of 5-6 years
All Stukent authors, speakers, and VIP customers (customers of 7+ years) get their ProfCon 2023 ticket for FREE!
Please reach out to your contact at Stukent to get your discount code to claim your free ticket!
2022 Professor of the Year

Debika Sihi
Associate Professor
Southwestern University
Professional Biography
Debika Sihi is an associate professor at Southwestern University. Before earning her Ph.D. in marketing at the McCombs School of Business, Dr. Sihi worked at Public Strategies, Inc. and Deloitte.
Dr. Sihi teaches digital marketing and a capstone course that focuses on innovation in business. She is cofounder of Southwestern University’s Lab for Innovative Ventures and Entrepreneurship (LIVE) and an avid supporter of Emancipet, an animal welfare organization in Austin, Texas.
Dr. Sihi’s research explores technological innovations and disruptions in marketing. She has published works in peer-reviewed marketing and business journals, including the Journal of Marketing Theory and Practice, Journal of Research in Interactive Marketing, and the Journal of the Academy of Marketing Science.
Special Accomplishments
Stukent Professor of the Month, September 2016. Dr. Sihi is a CPA (certified public accountant). She loves keyword research for search engine marketing and researching the tax code.
Reviews
Karen Freberg
Professor, University of Louisville
Overall, Stukent hit it out of the park for creating a dynamic, energetic, diverse, and collaborative event bringing together so many different perspectives and Read More...Overall, Stukent hit it out of the park for creating a dynamic, energetic, diverse, and collaborative event bringing together so many different perspectives and speakers. It was a breath of fresh air for where academic conferences are going, while accomplishing the goal of creating a place where academia and industry come together to share, grow, and create impact for the future generation of professionals.
Scott Cowley
Professor, Western Michigan University
I enjoyed the mix of attendees and the energy from the in-session chat features. Everyone seemed very friendly and enthusiastic. Would have loved to meet them a Read More...I enjoyed the mix of attendees and the energy from the in-session chat features. Everyone seemed very friendly and enthusiastic. Would have loved to meet them all in person, but this gave me a good flavor of their personalities.
Emily Hudson
Professor, Bridgerland Technical College
I enjoyed the opportunity to learn more about what other educational institutions are teaching and being able to collaborate with others. Feedback from others a Read More...I enjoyed the opportunity to learn more about what other educational institutions are teaching and being able to collaborate with others. Feedback from others about how they have adjusted and moved their courses online and what is working for them was great information.
Huimin Xu
Professor, The Sage Colleges
Some talks gave very practical resources (e.g., where to get free certification, a brief comparison among popular email platform)---seasoned digital marketers m Read More...Some talks gave very practical resources (e.g., where to get free certification, a brief comparison among popular email platform)---seasoned digital marketers may already know such info. but it is super helpful to faculty who just began to teach digital marketing.
Richard Wang
Professor, Chapman University
I really enjoyed hearing about the best practices as well as very practical tips for students to learn real world experience. It really helped me confirm a lot Read More...I really enjoyed hearing about the best practices as well as very practical tips for students to learn real world experience. It really helped me confirm a lot of my own curriculum at my institution, as well as feedback from my own students.
Deborah Richard
Professor, Trine University
I loved the chat and getting to have the voices from other professors at the same time.
Reba Heberlein
Professor, Madison Area Technical College
Actually, virtual turned out nicely, as you could review recordings and stop video when needed. Good variety of topics.
Marto Alger
Professor, Kwantlen Polytechnic University
I loved the fact that I could drop in early and enjoy 2 sessions first thing in the morning. Then, if I had to miss something, I could go to the recording. I am Read More...I loved the fact that I could drop in early and enjoy 2 sessions first thing in the morning. Then, if I had to miss something, I could go to the recording. I am working from home so it is hard to know what will happen next. This flexibility was very helpful for me.
Laura Kyriakopoulos
Professor, Davenport University
I liked the assortment of presentations and the ability to attend virtually (since, Covid aside, I wouldn't have been able to travel this time of year).
Melanie Turado
As a passionate learner on Digital Marketing, I learned a lot from different Professor. Mimic Social was my favorite part. It let me apply my theory and apply i Read More...As a passionate learner on Digital Marketing, I learned a lot from different Professor. Mimic Social was my favorite part. It let me apply my theory and apply it into real world. Although I didn't finish it on time but I was so happy with my result.
ProfCon 2022 Recap
Check out the announcements made at ProfCon 2022!
ProfCon 2021 Recap
Stu shares his thoughts on the 2021 #1 conference for marketing educators.
ProfCon 2019 Recap
ProfCon 2019 was one for the books. Check out what other educators had to say about it!
Check out ProfCon 2022 sessions.
Join our Marketing ProfCon 2023 Facebook Group for updates.
See Frequently Asked Questions about ProfCon here.
View the Marketing ProfCon 2023 Agenda

Five New Products Announced at ProfCon 2022
We announced new courseware and simulation bundles
during our annual conference for industry educators.
Marketing All-access Pass
YOUR TICKET TO A FULL SUITE OF POWERFUL RESOURCES
At Stukent, we launch groundbreaking new products each semester and build better curricula for industry classrooms. We have a slate of fantastic marketing products, including everything you need to teach digital marketing, SEO, analytics, professional selling, and so much more.
9:00 - 9:45 a.m.

LEARN. PREPARE. SHARE.
Upgrade Your Classroom with the #1 Conference for Marketing Educators!
10:00 - 10:45 a.m.




11:00 - 11:45 p.m.



12:00 - 12:45 p.m.

1:00 - 2:00 p.m.
Day 2
7:45 - 8:00 a.m. (MDT)

8:00 - 8:45 a.m.

9:00 - 9:45 a.m.




10:00 - 10:45 a.m.




11:00 - 11:45 a.m.




12:00 - 12:45 p.m.

1:00 - 2:00 p.m.
Day 3
7:45 - 8:00 a.m. (MDT)

8:00 - 8:45 a.m.

9:00 -9:45 a.m.




10:00 -10:45 a.m.




11:00 -11:45 a.m.




12:00 - 12:45 p.m.

1:00 - 2:00 p.m.
Nespresso and free breakfast
The school with the most faculty in attendance will win
Butcher Box
The attendee with the most hours in attendance will win
"Virtual teaching kit" or
"Sustainable summer kit"
The two registrants with the most referrals will win
BarkBox
Two registrants who participate in the #PetsofProfCon on Twitter will win
$375 gift card
Two registrants who join the ProfCon Facebook group will win
More giveaways during the event
We’ll be giving out gift cards and t-shirts during the event so be sure to attend!


Level-up Your Teaching Skills at the #1 Virtual Conference for Marketing Educators
Connect with more than...
Marketing Educators at ProfCon...
Where: ProfCon 2021 is virtual!
When : June 14 - 16, 2021
Price: Free
Experience three days of growth and fun—brought to you by Stukent. Learn the latest in marketing education from fellow educators and industry professionals.
Learn From the Best in Academia
Prepare for Class With Free Resources
Share and Network With Other Educators
ProfCon 2021 Keynote Speakers

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More
Karen Freberg | University of Louisville

Tee Up Your Students for Success: Creating T-shaped Marketers
Scott K. Wilder | Global Head of Customer Engagement, Advocacy, and Community at HubSpot

The Missing Pieces of Marketing Management
Terry Sullivan | Strategic Glue | Webster University

Enhancing the Mimic Social Experience: Building Case Studies for Your Students
Jack LaBaugh | Brigham Young University - Idaho

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities
Kristen Schiele | Cal Poly Pomona

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses
Kinda Wilson | Oklahoma State University

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course
Donald Cecil Kelly | The Sales Evangelist
ProfCon 2021 Breakout Sessions

Learn to Teach SEO: The Lightning Workshop
Scott Cowley | Western Michigan University

"What Do I Ask?" Teaching Core Components of Market Research Surveys
Steven Stromp | Davenport University

Top 10 Social Media Marketing Skills Employers Value
Michelle Charello | Bryant University

How the Advertising Business Caught COVID-19
Edward Russell | Syracuse University

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings
Nathan David | John Carroll University

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans
Alisa Agozzino | Ohio Northern University

How the Advertising Business Caught COVID-19
Brian Sheehan | Syracuse University

Digital Advertising Attribution: The Final Frontier
Jeff Larson | Brigham Young University

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications
Radhika Duggal | NYU Stern School of Business

Using Improv as an Engagement Strategy to Teach Soft Skills
Jen Riley | Kansas State University

Strategies for Personally Engaging Students in Any Size Class — Online and In Person
Maribeth Kuzmeski | Oklahoma State University

How to Teach and Learn Better Using Cases in Digital Marketing
Mary Beth McCabe | National University

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing
Rafic Sinno | University of Dubuque

The Content Marketing Mindset: Turning Students Into Titans of Creativity
Nicholas O. Mattar | Wayne State University

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy
Tim Marshall | Baldwin Wallace University

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates
Joie Hain | Clayton State University

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies
Bryan Adams | Nazareth College

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities
Ryan Russell | University of Tennessee at Chattanooga

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms
Sajna Razi | University of Illinois at Chicago

Social Media Cartography: Create a Course Map for Improved Instruction
Kay Beckermann | Minnesota State University Moorhead

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum
Dr. Karen Sutherland | University of the Sunshine Coast

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom
Ursula M. Bryant | University of Lynchburg

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!
Richard Hanna | Babson College
At ProfCon, you can expect to network with your peers in a meaningful and structured environment while learning new techniques you can implement in your classroom right away.
Check out some of the best takeaways from ProfCon 2019 & 2020.

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