Level-up Your Teaching Skills at the #1 Digital Marketing Conference for Educators


June 15 – 17, 2020


Palms Casino Resort, Las Vegas



Experience three days of growth and fun—brought to you by Stukent. Learn the latest in digital marketing education from fellow educators and industry professionals.

At ProfCon, you can expect to network with your peers in a meaningful and structured environment while learning new techniques you can implement in your classroom right away.

Check out some of the best takeaways from ProfCon 2019.


Power up your professor skills during this three-day event in Las Vegas! There will be presentations given on everything from digital and social media marketing topics to course structure and optimization tips. Come join the Stukent education community!


Learn. Prepare. Share.

Learn digital marketing. Prepare your upcoming course with the latest resources and projects. Share your digital marketing knowledge with others.


  • Karen Freberg, Ph.D. | Associate Professor of Strategic Communication, University of Louisville

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    Karen Freberg, Ph.D. is an associate professor in strategic communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Karen has written several books, including “The Roadmap in Teaching Social Media,” “Digital Media Writing for Strategic Communication,” and “Social media for strategic communications: Creative strategies and research based applications.” Karen has consulted, coordinated, and advised various companies in the areas of social media pedagogy and certification programs, such as Cannes Lions, Adobe, Facebook Blueprint, HubSpot, and more.
  • Scott Cowley, Ph.D. | Assistant Professor of Marketing, Western Michigan University

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    Scott Cowley, Ph.D. is an assistant professor of marketing at Western Michigan University, where he helps lead the flourishing Digital Marketing and eCommerce program. Scott is an award-winning innovator in digital marketing education, creating projects that have been adopted at over 50 universities globally. In 2019, he coached a WMU team that won first place in the international Digital Marketing Competition. He has been a content consultant for multiple digital marketing textbooks and industry marketing certifications. Prior to earning a Ph.D. at Arizona State University, Scott held positions in digital marketing strategy.
  • Lydia Chen Shah | Marketing Professor, California State Polytechnic University

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    Lydia Chen Shah is a marketing professor at California State Polytechnic University, Pomona, where she teaches multiple courses including digital marketing, consumer behavior, social innovation, entrepreneurship, and international marketing. She is part of Western Region Campus Compact’s inaugural 2019–2020 Engaged Scholars Initiative, a cohort of community engagement professionals advancing models of institutional change and collaborative action addressing societal issues. Lydia is a leader in strategy, integrated marketing, and brand and product management. In addition to her dedication to education, she is a consultant with over 20 years of industry experience from startups to Fortune 500 organizations.
  • Nicole Goldstein | Global Partnerships and Business Development, Facebook

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    Nicole Goldstein leads strategy and educational partnerships for Facebook, with a goal to bring digital marketing solutions to non-industry experts. Previously, she was a UK Foreign Service advisor and led economic policy in West Africa for 5 years; she also led the UK’s support for the education of Syrian refugees on behalf of the UK Prime Minister. Nicole started her career at the World Bank where she worked on education policies in developing countries.
  • Leo Morejon | Professor of Social Media Strategy,  West Virginia University

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    Leo Morejon is a successful marketing leader known for distinctions such as a Guinness World Record for Most Facebook Likes and the Oreo Super Bowl Blackout Tweet in addition to his role as a dedicated educator with Iowa State University and West Virginia University. Leo is known for pioneering real-time marketing, leading large teams, and hosting the popular business podcast “Build & Inspire.” Leo’s client portfolio includes brands, agencies, and companies such as Travelers Insurance, Mondelez (including Trident & Cadbury), Estee Lauder Companies (including MAC & Clinique), Sysomos, and Havas.
  • Beth Donnelly Egan | Associate Professor of Advertising, Syracuse University

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    Beth Donnelly Egan is associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communication. As a 25-year veteran of the advertising media industry, she has worked for several leading media agencies. She is also the author of “Media Planning Essentials,” published by Stukent. Beth is the Communications Chair of the Alliance for Women in Media NYC affiliate, on the executive leadership team of the Syracuse Go Red for Women campaign, and a NYC board member of Pencils for Kids, Inc. She holds a Bachelor of Science in advertising from Syracuse University and an MBA from Southern Methodist University.
  • Mary Beth McCabe, Ph.D. | Academic Program Director for Marketing, National University

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    Mary Beth McCabe, Ph.D. brings 25 years of hands-on experience in television, digital advertising, and business ownership to her current role as National University’s academic program director for marketing. She holds a Doctorate of Business Administration from Alliant University, a Master of Business Administration degree from DePaul University, and a Bachelor of Arts degree from the University of Dayton. Mary Beth is coauthor of the Stukent textbook “Mobile Marketing Essentials.” She received the San Diego Ad Club’s Lifetime Achievement Award for Hispanic Marketing and the 2018 National University Presidential Award for Online Course Development.
  • Ryan Russell | Lecturer of Marketing, University of Tennessee Chattanooga

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    Ryan Russell is a lecturer in marketing at the University of Tennessee at Chattanooga. He is a nine-year veteran of social media and digital strategy with extensive experience crafting powerful digital strategies, growing active online communities, and generating engaging, consistent digital advertising. With both agency and brand experience, Ryan has guided B2B and B2C brands through all stages of development. He is the cofounder of Russell Marketing, a marketing and consulting agency with a focus on ROI-driven strategy and execution for clients around the world.
  • Mary Owusu | VP of Digital Strategy & Analytics, Mower

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    Mary Owusu is vice president of digital strategy & analytics at Mower, a full-service marketing, PR, and advertising agency. Her client list includes Ford, Mattel, Radisson Hotel, and Siemens. She is also a professor at the Richard J. Wehle School of Business at Canisius College where she teaches digital marketing to undergraduate and MBA students. Mary is a recipient of the 40 under 40 Emerging Leaders award from the American Marketing Association, a top-3 finalist for the Top Analytics Practitioner award from the Digital Analytics Association, and received the ATHENA Young Professional award for her commitment to advancing women and her community.
  • Adrienne Wallace, Ph.D. | Assistant Professor, Grand Valley State University

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    Adrienne Wallace, Ph.D. brings extensive experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, lobbying, and finance, to her position as an assistant professor at Grand Valley State University. She teaches courses mostly in the public relations emphasis and has a passion for student-to-professional development. She advises the university’s student-run PR firm, GrandPR, and PRSSA chapter. Adrienne is a board member of many public relations associations including the PRSA Educators Academy. Adrienne received her Ph.D. in public administration from Western Michigan University.
  • Amanda Russell | Professor of Marketing, University of Texas at Austin

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    Amanda Russell is a fitness icon, entrepreneur, and author. She is also a professor of marketing at The University of Texas at Austin. Amanda designed and cocreated University of California, Los Angeles’s influencer marketing course, the world’s first fully accredited program in influencer marketing. She has brought this curriculum to the University of Texas at Austin and is instituting it in universities across the globe. She advises some of the top companies in the world on influencer marketing and how to interact with their customers. Her highly-anticipated book, “The Influencer Code,” will be published in March of 2020.
  • Brian Bean | VP of Classroom Experience, Stukent

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    Brian Bean has won several awards during his 15 years as an educator. After being victimized by a Ponzi scheme, he spent 10 years developing the Real-World Classroom teaching model to help students better develop and internalize personal financial skills. Mimic Personal Finance is based on this innovative model. Brian has presented his teaching model at conferences and workshops across the country and been featured on the Next Gen Personal Finance podcast Tim Talks, the CoolCat Teacher podcast, the Ed Tech Update website, and many other forums.
  • Suzanne Minarcine

    Suzanne Marlowe Minarcine, Ph.D. | Professor of Marketing, Management, and Leadership,  Wesleyan College

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    Suzanne Marlowe Minarcine, Ph.D. teaches marketing, management, and leadership at Wesleyan College. She is the president and CEO of the Organization for Research and Community Development Global, a non-profit which grew out of Afghanistan and currently serves 22 countries. Suzanne is a seasoned entrepreneur who has successfully established and operated four businesses. Her latest entrepreneurial venture is The Village Gallery and Studio, where she and her team represent artists from the middle Georgia region and teach art classes to a wide range of students. Suzanne is an active writer, speaker, coach, and trainer.
  • Jack LaBaugh | Professor of Marketing, Brigham Young University–Idaho

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    Jack LaBaugh is an experienced educator and media practitioner. As a professor of marketing at Brigham Young University–Idaho, he launched a social media major that is becoming one of the fastest growing majors on campus. He has also worked as editorial director for a billion-dollar consumer healthcare corporation and as director of marketing and public relations for a healthcare services company. Jack recently published an article titled, “Are You Talking to Me? The Social-Political Visual Rhetoric of the Syrian Presidency’s Instagram Account” in “The Southwest Mass Communication Journal.”
  • Kinda Wilson | Professor of Marketing, Oklahoma State University

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    Kinda Wilson is a marketing instructor at the Spears School of Business at Oklahoma State University. Her marketing and business experience ranges from working with corporations and nonprofits to founding three start-up companies, one of which was named a Top Ten Innovative Startup Company in Oklahoma. Kinda is passionate about bringing business and marketing concepts to life for her students and was awarded the 2017 Excellence in Teaching/Training award by the United States Distance Learning Association (USDLA). Kinda is also coauthor of the Stukent textbook “Modern Marketing Principles” and TEDx speaker.
  • Jennie Donohue | Senior Lecturer & Director of Public Relations Curriculum, University of Massachusetts Amherst

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    Jennie Donohue is an award-winning public relations and integrated marketing communication professional turned professor. She currently serves as senior lecturer and director of the public relations curriculum in the Department of Journalism at the University of Massachusetts, Amherst. Jennie is responsible for designing and teaching various public relations, strategic communication, and social media content. In addition to teaching, she has more than 20 years of corporate, agency, and non-profit industry experience. She has an M.B.A. from Suffolk University, as well as a bachelor’s degree in public relations and international relations from Syracuse University.
  • Emily Quinn | Instructor of Marketing, University of South Dakota

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    Emily Quinn has a fierce passion for creativity and marketing strategy. Her career background in industry allows her to bring textbook concepts to life as an instructor of marketing at the Beacom School of Marketing where she teaches business and marketing classes. Emily holds an associate degree from the American Academy of Dramatic Arts in Los Angeles, CA; a Bachelor of Arts in theater from Gustavus Adolphus College and a Master of Business Administration with a concentration in marketing from the University of Sioux Falls.
  • Rob Lange | Teacher, Perry High School

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    Rob Lange teaches marketing, cooperative education, and sports marketing at Perry High School in Gilbert, Arizona. Rob has 15 years of teaching experience ranging from teaching inner city students to now teaching at one of the top schools in the nation. He received his bachelor’s degree in business management from the Indiana Institute of Technology, and he received his master’s degree in secondary education from Grand Canyon University. During his career, he has more than doubled the size of several programs, increased state assessment scores, and gained national recognition as the 2013 Junior Achievements Teacher of the Year. 
  • Steven Stromp | Executive Director of Market Intelligence & Strategy, Davenport University

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    Steven Stromp is the executive director of market intelligence and strategy at Davenport University in Michigan. He is also an adjunct marketing, marketing research, and business research instructor. Before his career in higher education, Steven conducted market research for various industries, including healthcare, automotive and consumer packaged goods. Steven is the author of the Stukent textbook “Market Research Essentials.”
  • Teresa Hendren | Director of Marketing, Redwood Christian Schools

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    Teresa Hendren has taught at the high school level for over a decade. She has creativity and passion for using real-world experience from her former career at financial firms to inspire her students to be future business leaders. She used digital marketing strategies and project management to build a marketing department from the ground up. Teresa is currently the director of marketing at Redwood Christian Schools in the San Francisco Bay Area, and she teaches a digital marketing class. Teresa holds a bachelor’s degree with a concentration in marketing from the University of Pacific.
  • Stacy Smollin Schwartz | Assistant Professor of Professional Practice, Rutgers Business School

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    Stacy Smollin Schwartz is an award-winning marketing professor at Rutgers Business School, where she leads a new online Master of Science degree program in digital marketing. As a learning and development consultant to the Interactive Advertising Bureau (IAB), she launched the first ANSI-accredited professional certification programs (American National Standards Institute) in the digital media industry. Stacy is a Webby Awards judge with the International Academy of Digital Arts and Sciences, and also serves as board vice president and marketing chairperson at Sharsheret. She earned an MBA from Harvard Business School and a BA with Highest Honors in Advertising from Penn State University.
  • Irene Dickey | Lecturer of Marketing, University of Dayton

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    Irene Dickey is a lecturer of marketing in the School of Business at the University of Dayton. She teaches a wide scope of marketing classes at the University and in the University’s Executive Leadership Program. Irene is passionate about marketing and has the privilege to be a speaker for many organizations. She has been published frequently in trade and academic journals and is coauthor of a digital marketing book and contributing author of a marketing textbook. Irene was an early adopter of Stukent textbooks and simulations because these resources reflect what she thinks is important.
  • Rafic Sinno | Professor of Marketing, University of Dubuque

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    Rafic Sinno is an assistant professor of marketing and assistant department chair of business administration at the University of Dubuque. His teaching emphasizes an interdisciplinary approach in helping students discover and develop their proficiency in the marketing and communication fields. Rafic received the Faculty Member of the Year Award (2017). He cofounded Sinno Communication and coauthored three market-leading books with his father, Dr. Abdul K. Sinno. He received a bachelor’s degree in communication from Clarke University and an MBA from the University of Dubuque.
  • Jerry Rackley | Executieve-in-residence, Oklahoma State University

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    Jerry Rackley is executive-in-residence in the School of Marketing and International Business at the Spears School of Business at Oklahoma State University. His diverse marketing background includes 35 years at some of the world’s largest companies as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a practical marketing perspective into the classroom. Jerry is the author of “Marketing Analytics Roadmap: Methods, Metrics, and Tools” and coauthor of the Stukent textbook “Modern Marketing Principles.”
  • Jeff Larson | Associate Professor of Marketing, Brigham Young University

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    Jeff Larson, Ph.D. is associate professor of marketing at the Marriott School of Business at Brigham Young University where he teaches courses on digital marketing and analytics. He is coauthor of the top-selling digital marketing textbook, Stukent’s “Digital Marketing Essentials.” Jeff completed his Ph.D. in marketing at the Wharton School of Business and conducts research on contextual influences in consumer decision making. His work has been published in various academic journals on psychology and marketing and featured in the New York Times, the Wall Street Journal, and other media outlets.
  • Brennan Davis | Hood Professor of Marketing, California State Polytechnic University

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    Brennan Davis, Ph.D. is Hood Professor of Marketing and director of the Business Analytics Agency at the Orfalea College of Business at California State Polytechnic University (Cal Poly). He is the author of Stukent’s “Marketing Analytics” digital textbook. He holds a Ph.D. in marketing from The Paul Merage School of Business at University of California, Irvine and an MBA from The Wharton School of Business at the University of Pennsylvania. He teaches marketing analytics to students in the undergraduate and M.S. Business Analytics programs. Brennan also has experience as a marketing analytics professional for the automotive industry.
  • More speakers to be announced!

Hotel Information

Palms Casino Resort
4321 W. Flamingo Road
Las Vegas, NV 89103
June 15-17

Discounted Rate: $95/night
The discount rate is available until May 18, 2020.

Book your reservation:
Group Link: https://book.passkey.com/e/49972446
Please call: 866-942-7770
Group Name: ProfCon20
Group Code: CAPRO20

The Palms Hotel