High school teachers across the country competed in Stukent’s second annual Social Media Marketing Summer Challenge. We want to extend a huge thank you to everyone who took the time to use and learn from the world’s first social media marketing simulation, Mimic Social.
Participants were required to manage a virtual social media marketing budget for a fictitious company, Buhi Supply Co. They were given a simulated $5,000 each week and tasked with increasing revenue by creating, scheduling, and promoting posts across multiple social media platforms, such as Facebook and Instagram. The competitor with the highest revenue at the end of three posting rounds won.
The winner will receive a new Facebook Portal+, a revolutionary video-chat device with a smart camera, and competitors who finished in the top 50 will receive a $5 Starbucks gift card.
Grand Prize Winner
Michelle Moore | Ronald Reagan High School | San Antonio, Texas
“I found great success in frequency, which is an excellent takeaway for the classroom. Just like in real life, not everyone will see a post at 7 a.m., but there is a population that will. So a post one hour later can capture an entirely different audience. Also, my two most lucrative platforms were Instagram, and much to my shock, Pinterest. I poured way more money into Facebook (which absolutely yielded conversions), but I received a much bigger ‘bang for my buck’ with Pinterest.”
|1||Michelle Moore||Reagan High School (TX)||$270,833|
|2||Tandy Roberts||Wichita Falls High School (TX)||$206,042|
|3||Melanie Salas||Woodstock High School (GA)||$186,931|
|4||Adam Moukad||Basic Academy of International Studies (NV)||$175,865|
|5||Melissa Webber||B. Reed Henderson High School (PA)||$119,789|
|6||Andrea Green||Nodaway Valley High School (IA)||$98,341|
|7||Mary Callahan||Harding High School (CT)||$94,675|
|8||Vicky Crane||Saraland High School (AL)||$80,566|
|9||Marissa Kane||Stanhope Elmore High School (AL)||$71,792|
|10||Kerry Henley||Saline County Career Center (MO)||$70,309|
Get Free Access to Mimic Social
If you haven’t signed up for free instructor access to Mimic Social, now is your chance. Simply fill out this form to gain access to the simulation thousands of students are using around the world!
And if you need help navigating Mimic Social, schedule a demo with one of our trained course consultants.