The World’s First Social Media Marketing Courseware
Easy for you. Great for your students.
This first-in-the-world high school courseware, empowers you to effectively teach up-to-date marketing concepts whether you are new to social media or not. Bundle Marketing Strategies with Mimic Social to create an effective social media marketing course that provides:
- MEANINGFUL CONTENT: principles of marketing, social media for business
- CLASS-READY RESOURCES: lesson plans, lecture slides, student projects, quizzes and more
- HANDS-ON LEARNING: online marketing simulation that engages and informs
In addition to supplying the instructional tools you need to succeed, this courseware will save you hours of preparation time and allow students to experience education as their learning becomes understanding.
Complete Social Media Courseware
Each chapter comes with class-ready resources that improves student’s learning and will save you hours of prep time.
What Teachers and Students Are Saying
Mimic Social – Social Media Marketing Simulation
Check out the video below to get an inside look at Mimic Social
Social media marketing is not, despite what your students might say, just about snapping selfies and posting them on various platforms. Social media marketing is about connecting with consumers.
Mimic Social, an online simulation, provides your students with a real-world, hands-on learning experience.
Free trial available for the 2017-18 school year.
Social Media Concepts Students Will Master
Write Targeted Social Media Ads
Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.
Perform Demographic Targeting
Students get to analyze which types of content on which platforms resonate better among different demographics.
Learn Social Media Content Promotion Strategies
Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.
How To Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.
Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
Proper Content Scheduling
Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.
Marketing Strategies: A Guide to Social Media and Digital Marketing
This textbook focuses on students understanding and effectively using marketing strategies. It provides key concepts of and learning experiences with social media marketing and presents foundational elements of traditional and digital marketing practices. By gaining an understanding of these important concepts; creating practical, hands-on projects; and experiencing social media marketing through an online simulation, your students will be positioned to succeed in social media and digital marketing today and in their professions.
The syllabus provides a brief overview of the course and of the attendant materials.
Two calendars are provided: one that generally aligns a semester-long course, the other more fitted to a year-long course. Both calendars can be altered as needed to fit your academic calendar.
The lesson plans correspond to the chapters of the textbook, not to individual class periods. The lessons plans, therefore, could be used as the foundation for more than one day of instruction. Main concepts and ideas of how to present those concepts are included.
At least one Learning Activity is provided for each section of each chapter of the book. These activities give students a variety of ways to be involved with the course material. As presented Class Calendars suggestions above, these Learning Activities can be used for in-class work. They could also be assigned as out-of-class work or completed by students on their own.
Two projects are provided for each chapter. The course calendars are designed with one of the two projects being incorporated into the coursework. These projects are more involved than the Learning Activities.
There are two sets of slides prepared for each chapter — a student version and an instructor version. The versions are the same except for instructional notes included in the instructor versions.
These sessions allow you to bring your class industry perspective from experts. The videos, from business professionals, are all in-line with course concepts.
Every section of each chapter is equipped with additional readings, material to supplement the content presented in the textbook.
This is a collection of resources that can be used in the completion of coursework or to supplement class learning.
Each chapter has an accompanying ten-question quiz.
The 50-question test pulls questions from each of the chapter quizzes. The test has 25 multiple-choice questions and 25 true-or-false questions.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Introduction to Social Media Marketing
Chapter 3 – Social Media for Business
Chapter 4 – Facebook Marketing
Chapter 5 – Instagram Marketing
Chapter 6 – Twitter Marketing
Chapter 7 – YouTube Marketing
Chapter 8 – Snapchat Marketing
Chapter 9 – Paid Social Media Advertising
Chapter 10 – Social Media Analytics and Audits
Chapter 11 – Social Media Planning
Chapter 12 – Personal Branding
Chapter 13 – Digital Marketing
About The Authors
Trevor Erikson is the VP of Marketing for Stukent, Inc. He has experience in leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%. Among other responsibilities, he now oversees a marketing team at Stukent.com, a digital courseware provider that has developed the world’s #1 digital marketing simulation, the world’s first social media marketing simulation, and a variety of texts, videos, and projects.
Hailey Voorhies is an event planner, designer, courseware creator, and project manager at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales. Hailey earned a bachelor’s degree from Brigham Young University-Idaho in communication with an emphasis in public relations.
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company. Ryan holds a master’s degree in English with an emphasis in technical writing, a bachelor’s degree in communication and an associate’s degree in print journalism. He is the copywriter and handles editing responsibilities at Stukent, Inc.
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