The World’s First Social Media Marketing Courseware



Easy for you. Great for your students.

This first-in-the-world high school courseware, empowers you to effectively teach up-to-date marketing concepts whether you are new to social media or not. Bundle Marketing Strategies with Mimic Social to create an effective social media marketing course that provides:

  • MEANINGFUL CONTENT: principles of marketing, social media for business
  • CLASS-READY RESOURCES: lesson plans, lecture slides, student projects, quizzes and more
  • HANDS-ON LEARNING: online marketing simulation that engages and informs

In addition to supplying the instructional tools you need to succeed, this courseware will save you hours of preparation time and allow students to experience education as their learning becomes understanding.

Complete Social Media Courseware

Each chapter comes with class-ready resources that improves student’s learning and will save you hours of prep time. 

Class Projects
In-Class Activities
Planning Resources
Expert Sessions
Final Test
Total Teacher Resources

What Teachers and Students Are Saying

Mimic Social – Social Media Marketing Simulation

Check out the video below to get an inside look at Mimic Social

Social media marketing is not, despite what your students might say, just about snapping selfies and posting them on various platforms. Social media marketing is about connecting with consumers. 

Mimic Social, an online simulation, provides your students with a real-world, hands-on learning experience.

Free trial available for the 2017-18 school year.

Social Media Concepts Students Will Master

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Write Targeted Social Media Ads

Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.


Perform Demographic Targeting

Students get to analyze which types of content on which platforms resonate better among different demographics.

Learn Social Media Content Promotion Strategies

Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.


How To Measure Key Performance Indicators

Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.


Ad Budgeting

Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.


Proper Content Scheduling

Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.

Marketing Strategies: A Guide to Social Media and Digital Marketing

This textbook focuses on students understanding and effectively using marketing strategies. It provides key concepts of and learning experiences with social media marketing and presents foundational elements of traditional and digital marketing practices.  By gaining an understanding of these important concepts; creating practical, hands-on projects; and experiencing social media marketing through an online simulation, your students will be positioned to succeed in social media and digital marketing today and in their professions.

Class-Ready Resources


The syllabus provides a brief overview of the course and of the attendant materials.

Class Calendars

Two calendars are provided: one that generally aligns a semester-long course, the other more fitted to a year-long course. Both calendars can be altered as needed to fit your academic calendar.

Lessons Plans

The lesson plans correspond to the chapters of the textbook, not to individual class periods. The lessons plans, therefore, could be used as the foundation for more than one day of instruction. Main concepts and ideas of how to present those concepts are included.

Learning Activities

At least one Learning Activity is provided for each section of each chapter of the book. These activities give students a variety of ways to be involved with the course material. As presented Class Calendars suggestions above, these Learning Activities can be used for in-class work. They could also be assigned as out-of-class work or completed by students on their own.


Two projects are provided for each chapter. The course calendars are designed with one of the two projects being incorporated into the coursework. These projects are more involved than the Learning Activities.

Slide Presentations

There are two sets of slides prepared for each chapter — a student version and an instructor version. The versions are the same except for instructional notes included in the instructor versions.

Expert Sessions

These sessions allow you to bring your class industry perspective from experts. The videos, from business professionals, are all in-line with course concepts.

Additional Resources

Every section of each chapter is equipped with additional readings, material to supplement the content presented in the textbook.

Project Resources

This is a collection of resources that can be used in the completion of coursework or to supplement class learning.


Each chapter has an accompanying ten-question quiz.

Final Test

The 50-question test pulls questions from each of the chapter quizzes. The test has 25 multiple-choice questions and 25 true-or-false questions.

Table of Contents

Chapter 1 – Introduction to Marketing

Chapter 2 – Introduction to Social Media Marketing

Chapter 3 – Social Media for Business

Chapter 4 – Facebook Marketing

Chapter 5 – Instagram Marketing

Chapter 6 – Twitter Marketing

Chapter 7 – YouTube Marketing

Chapter 8 – Snapchat Marketing

Chapter 9 – Paid Social Media Advertising

Chapter 10 – Social Media Analytics and Audits

Chapter 11 – Social Media Planning

Chapter 12 – Personal Branding

Chapter 13 – Digital Marketing

About The Authors

Trevor Erikson is the VP of Marketing for Stukent, Inc. He has experience in leading multiple digital marketing teams in early-stage development. In 2009, he was responsible for building a digital marketing team for a 30-store sports retail chain across the West Coast, successfully meshing traditional, digital, and social media marketing to increase sales by 343%. Among other responsibilities, he now oversees a marketing team at, a digital courseware provider that has developed the world’s #1 digital marketing simulation, the world’s first social media marketing simulation, and a variety of texts, videos, and projects.

Hailey Voorhies is an event planner, designer, courseware creator, and project manager at Stukent, Inc. She gained experience as a publicist and copywriter at an advertising agency and continues to work as a freelance graphic designer. She has managed multiple social media accounts for large networking conferences to drive awareness, increase engagement, and boost sales. Hailey earned a bachelor’s degree from Brigham Young University-Idaho in communication with an emphasis in public relations.

Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company. Ryan holds a master’s degree in English with an emphasis in technical writing, a bachelor’s degree in communication and an associate’s degree in print journalism. He is the copywriter and handles editing responsibilities at Stukent, Inc.