Unlocking the Power of Relationship-Driven Social Media Marketing for Greater ROI

Unlocking the power of

Relationship-Driven Social Media Marketing for Greater ROI

About the Event

Relationship-driven social media marketing is emerging as a key strategy for achieving greater ROI in today’s highly competitive digital landscape. By fostering authentic, two-way connections with audiences, this approach allows brands to stand out and turn engagement into long-term business success. Designed for higher education professors in marketing, communications, and business, this webinar will explore why this strategy is gaining momentum among brands and why it’s critical for students to understand its significance in the evolving field of social media marketing.

Chanda Gilmore

Public Relations Educator and Social Media Consultant

Speaker

Chanda Gilmore is an instructor in the M.A. in Strategic Communication program and undergraduate public relations concentration in the Department of Communication at the University of Delaware. She brings over two decades of expertise in social media relations and public relations campaign development and 15 years of experience teaching public relations practices and techniques.

In addition to her teaching, Chanda has been deeply involved in student professional development, serving as an internship coordinator and mentor to nearly 500 undergraduate interns at more than 60 nonprofit and corporate organizations in the tri-state area.

Throughout her career, she has actively participated in associations dedicated to advancing the public relations profession, including the National Communication Association and the Public Relations Society of America. Chanda holds a B.A. in communication arts with a concentration in public relations from Hood College and an M.S. in public relations from Syracuse University.