Teach Brand Personification with this NEW Consumer Behavior Project

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Here's a sample from the Brand Personification Project scenario section:

“You’ve probably seen lots of examples of brand personification. The Google doodle brings a human-like “face” to the brand, and Kellogg’s Frosted Flakes are personified with Tony the Tiger. Without brand personification, these products could be seen as a technically complicated internet product or just a sugary cereal.

In this project you’ll play the role of a branding specialist in a marketing agency. Your agency has received proposals from several big companies that are reconsidering their brand images. You are tasked with the assignment of selecting one brand and reviewing how well it uses brand personification and how it can improve.”

This project is a great way for your students to:

  • Build a persona for a target audience
  • Make strategic recommendations based on social listening
  • Present ideas supported by concepts of consumer behavior
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