I’m happy to share that I’ve successfully completed the Consumer Behavior Simternship. During this simulated internship, I was the Brand Manager for a compa Read More...I’m happy to share that I’ve successfully completed the Consumer Behavior Simternship. During this simulated internship, I was the Brand Manager for a company. I analyzed market research, built a target audience, created messages for the target market, and launched a new marketing campaign. Thanks to Stukent, my confidence grew by utilizing my marketing knowledge in risk-free business simulation. I can proudly say I launched a successful marketing campaign and earned an A in the course.

I used the textbook along with the book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students Read More...I used the textbook along with the book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students with an outstanding overview (and detailed look) into target demographics, behavior, and ways to measure engagement and attribution. For the modern marketplace (and rapidly shifting behavior), this approach was highly effective for market-applied learning alongside a course client ... which provided further validation that the books were a worthwhile selection.

What really makes this bundle different is that we speak about consumer behavior in the text, but it is always supplemented by how marketers and agency professi Read More...What really makes this bundle different is that we speak about consumer behavior in the text, but it is always supplemented by how marketers and agency professionals use the information in their day jobs. You will see that peppered throughout the courseware.

Relevant, Useful, and Helpful

I used the textbook along with book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students an  Read More...I used the textbook along with book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students an outstanding overview (and detailed look) into target demographics, behavior, and ways to measure engagements and attribution. For the modern marketplace (and rapidly shifting behavior), this approach was highly effective for market-applied learning alongside a course client ... which provided further validation that the books were a worthwhile selection.

Excellent Book

This book has been a wonderful addition to my Media Planning course. The material is engaging and easy to read so my students don't get bored. The exercises for Read More...This book has been a wonderful addition to my Media Planning course. The material is engaging and easy to read so my students don't get bored. The exercises for each chapter really helped them to apply the material they read about helping to reinforce the information.