Quiz: How Much Do You Actually Know About SEO?

Students, test your knowledge about the following SEO fundamentals:

SEO Foundations
Searcher Behavior
Search Engines
Performance Indicators
Crawlability
User Experience (UX)
Keyword Research
Site Structure & Keyword Mapping
Content Optimization
Off-page SEO
Link Building
Holistic SEO Strategy
Local SEO
YouTube SEO

- 1. Which of the following is true about organic search listings (compared to paid search ad listings)?*
  - Organic listings tend to appear ahead of (or above) paid search listings
  - Organic listings are more persistent than search ads
  - Search ad listings are more trusted than organic listings
  - Both organic and paid listings are free to acquire
- 2. Which of the following types of search is used when the searcher merely wants to quickly get to a particular page or website with a search and a click?*
  - Transactional
  - Navigational
  - Informational
  - Commercial
- 3. Which of the following is not an example of metadata collected during a website crawl?*
  - The word count on a page
  - The file size of a page
  - The words on the page
  - The loading time of the page
- 4. For the typical website, which metric should be considered of primary importance for determining the effectiveness of SEO?*
  - The increase in our website rankings for the keywords we are targeting
  - The increase in traffic to our website from organic search
  - The increase in conversions attributable to organic search
  - The increase in backlinks to our website
- 5. Which of the following most accurately describes the purpose of a robots.txt file?*
  - It holds the complete list of a website’s URLs for easier crawlability
  - It is the master file that controls a search engine’s index
  - It gives a website’s instructions specifically to search engine crawlers
  - It is a cookie file that identifies you to search engines for better search result personalization
- 6. The collection of information about a web page that appears on the search result and influences whether searchers will decide to click or not is called the ___________.*
  - Snippet
  - Headline
  - IP address
  - Domain name
- 7. Prior to beginning an SEO strategy, ______________ can provide the best data about which keywords might convert well for us long-term.*
  - Running a search ad campaign
  - Keyword idea generation tools
  - Keywords on a competitor’s website
  - Books about keyword research
- 8. For the purposes of keyword mapping, would it make sense to group the keyword phrases "duck boots" and "snow boots" together?*
  - No, since phrases that use different words should never be grouped together
  - No, since not all snow boots are duck boots so there should be different web pages for each
  - Yes, since duck boots are considered a type of snow boot, so they should be grouped for the same web page
  - Yes, since they both contain the word "boots," it makes sense to group them together for SEO purposes
- 9. The ___________ of an image can be optimized with keywords and appears to viewers who hover their mouse over the image on the page.*
  - Embedded text
  - File name
  - Alt attribute
  - "
    " tag
- 10. Which of the following link data does Google not report on through Google Search Console?*
  - Your domain authority
  - Anchor text being used by your backlinks
  - Number of external links
  - Which websites are linking to you
- 11. Which is the most successful long-term approach to link building?*
  - Asking relevant websites to link to yours, via email
  - Influencing websites that link to your competitors to link to yours as well
  - Submitting your website to online business directories that will link to your website
  - Creating interesting and engaging website content and promoting it to attract links from other websites
- 12. Which of the following is not looked at, as part of an efficient competitive gap analysis?*
  - Page-level User Experience
  - Page-level Off-Page SEO
  - Page-level On-Page SEO
  - Domain-level Off-Page SEO
- 13. How are the ranking factors and weights for local search algorithms understood?*
  - Algorithms are disclosed by law in search engine patent documentation
  - Search engines disclose the factors within a paid report
  - Former search engine employees leak information about the algorithms
  - Search marketing professionals generate imperfect hypotheses through testing and pattern recognition
- 14. ______________ can give you a good indication of which phrases people search on YouTube specifically.*
  - Google Keyword Planner
  - Available tags in YouTube Creator Studio
  - YouTube’s search box suggestions
  - Existing YouTube video titles
- 15. According to correlational studies about Amazon ranking factors, which factor correlates most highly with search ranking?*
  - Keyword use in the product title
  - Product available with Prime shipping
  - Keyword use in the product description
  - Sales Rank

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