Quiz: How Much Do You Actually Know About Mobile Marketing?

Students, test your knowledge about the following mobile marketing fundamentals:

Understanding the Mobile Audience
Creating Strategy for Growth
Establihsing a Mobile Path
Engaging Customers for Profitability
Marketing Mobile Apps
Experiencing Mobile Advertising
Developing a New Mobile Landscape
Mobile Marketing Future
Mobile and Privacy

- 1. According to Nielsen, what percent of all media consumption is digital, happening across the four major screens - televisions, personal computers, mobile phones and tablets.*
  - 77%
  - 68%
  - 55%
  - 90%
- 2. What are the 4 basic execution elements needed for a mobile marketing effort?*
  - Objectives, Creative, Execution, Analytics/Measurement
  - Strategy, Execution, Media, Analytics/Measurement
  - Creative, Execution, Media, Analytics/Measurement
  - Strategy, Creative, Execution, Analytics/Measurement
- 3. The difference between the mobile web and apps is:*
  - the mobile Web is for “want it” and an app is for “just looking” behavior.
  - the mobile Web is for “now” and an app is for “later” behavior.
  - the mobile Web is for “starting” and an app is for “finishing” behavior.
  - the mobile Web is for “just looking” and an app is for “want it” behavior.
- 4. A campaign name is like a ______ that organizes all messages under one theme.*
  - Text
  - Video
  - Folder
  - Google alert
  - Social media
- 5. One of the most popular in-app measurement tools is*
  - Mozilla Firefox
  - Qualcomm Snapdragon
  - Opera
  - Adobe Dreamweaver
  - Google Analytics
- 6. Which of the following are mobile advertising experiences?*
  - Text, display, rich media, sound, audio
  - Text, display, print, sound, video channels
  - Text, display, rich media, audio, video
  - Text, display, rich media, sound, video
- 7. Which of these does not belong as part of four influencers of the mobile experience?*
  - creative producers and publishers
  - corporate policies
  - government laws and regulations
  - industry guidelines and standards
  - people and their expectations
- 8. An example of Malvertising is:*
  - Ad blocking
  - Privacy
  - Fake clicks
  - Authentication
- 9. Mobile knows all of the following EXCEPT:*
  - the sites we visit
  - apps we install
  - how often we use each
  - the stores we visit
  - Mobile knows all of these options.

Instructors, access the answers here

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