Quiz: How Much Do You Actually Know About Mobile Marketing?

Students, test your knowledge about the following mobile marketing fundamentals:

Understanding the Mobile Audience
Creating Strategy for Growth
Establihsing a Mobile Path
Engaging Customers for Profitability
Marketing Mobile Apps
Experiencing Mobile Advertising
Developing a New Mobile Landscape
Mobile Marketing Future
Mobile and Privacy

- 1. According to Nielsen, what percent of all media consumption is digital, happening across the four major screens - televisions, personal computers, mobile phones and tablets.*
  - 68%
  - 77%
  - 90%
  - 55%
- 2. What are the 4 basic execution elements needed for a mobile marketing effort?*
  - Creative, Execution, Media, Analytics/Measurement
  - Objectives, Creative, Execution, Analytics/Measurement
  - Strategy, Execution, Media, Analytics/Measurement
  - Strategy, Creative, Execution, Analytics/Measurement
- 3. The difference between the mobile web and apps is:*
  - the mobile Web is for “just looking” and an app is for “want it” behavior.
  - the mobile Web is for “starting” and an app is for “finishing” behavior.
  - the mobile Web is for “now” and an app is for “later” behavior.
  - the mobile Web is for “want it” and an app is for “just looking” behavior.
- 4. A campaign name is like a ______ that organizes all messages under one theme.*
  - Video
  - Google alert
  - Folder
  - Social media
  - Text
- 5. One of the most popular in-app measurement tools is*
  - Qualcomm Snapdragon
  - Google Analytics
  - Mozilla Firefox
  - Opera
  - Adobe Dreamweaver
- 6. Which of the following are mobile advertising experiences?*
  - Text, display, rich media, audio, video
  - Text, display, rich media, sound, audio
  - Text, display, print, sound, video channels
  - Text, display, rich media, sound, video
- 7. Which of these does not belong as part of four influencers of the mobile experience?*
  - corporate policies
  - people and their expectations
  - creative producers and publishers
  - government laws and regulations
  - industry guidelines and standards
- 8. An example of Malvertising is:*
  - Ad blocking
  - Privacy
  - Fake clicks
  - Authentication
- 9. Mobile knows all of the following EXCEPT:*
  - the sites we visit
  - apps we install
  - how often we use each
  - the stores we visit
  - Mobile knows all of these options.

Instructors, access the answers here

Find More Engaging Resources in the "Mobile Marketing Essentials" courseware

This digital courseware includes:

25+ case studies
Chapter lesson plans
Chapter lecture slides
Chapter quizzes
And more!

Instructors get FREE access

Check out 10+ more quizzes like this for a variety of subjects

Click on the courseware cover image to go to the quiz

Previous

Next

A Decade of Award-winning Innovations

Contact Us

855-788-5368
[email protected]
Schedule a Demo

Products

Higher Ed
High School
Simternships
Certifications
Sponsorships
Product Catalog

Resources

Blog
Events
Webinar Library
Expert Sessions
Instructor Tools
Testimonials
LMS Integration

Support

Help Center
Schedule Success Call
Course Startup Guides
Product Updates
Refund Policy
ISBN
Contact Us

Company

About Us
Impact
Innovation Partners
Become An Author
Press
Careers

Twitter Facebook-f Instagram Youtube Linkedin

© 2024 — Stukent Inc. All Rights Reserved

Privacy Policy | Sitemap | ADA Compliance | Terms & Conditions