ChatGPT Marketing Analytics Case Study

Introduce your students to conversational AI and its impact on modern marketing. Using ChatGPT as the focus, the case explores how chatbots function, how marketers use them for customer engagement, personalization, and research, and the ethical challenges they introduce. Students analyze real-world implications—such as bias, transparency, and privacy—while examining examples like Tay to better understand the risks and responsibilities of AI in marketing.