Real Practice for the Career Your Students are Working Toward.
Give your students real-world sales experience they can use from day one! The Stukent® Professional Selling Simternship® puts students in the role of a business development representative. Over 10 rounds, students run live AI sales calls powered by Copient AI, going face-to-face with a realistic AI Avatar to handle discovery, pitch tailored solutions, and overcome real objections.
This hands-on practice builds the exact communication skills today's sales professionals need to succeed before day one on the job. Pair the Simternship with the "Professional Selling" courseware for a learning experience that connects proven sales frameworks with high-impact, practical application.
Powered by
Stukent has partnered with Copient AI to bring interactive, AI-driven video conversations directly into the Simternship experience. Students interact with AI avatars that look, respond, and push back like real prospects, giving every student consistent, high-quality practice at scale.
Preview
See What a Real Student Interaction Looks Like
This is not a multiple-choice role-play. When students enter a cold call, they are having a real conversation. With Copient AI, the AI avatar immediately responds directly to what the student says, challenges weak answers, and stays in character throughout the call. Students have to listen, adapt, and sell.
More Than Your Average Sales Simulation
Other tools simulate the idea of a sales call. The Stukent Advanced Sales Simternship offers the experience of one. Students have to show up, listen, adapt, and close, just like they will on the job.
Build career-ready sales skills
This Simternship gives students the chance to apply advanced selling techniques in a low-risk, hands-on environment. Each round strengthens a different skill set:
A complete curriculum for teaching professional selling skills
From planning and prospecting to closing, the “Professional Selling” courseware introduces students to every stage of the sales process. Each chapter combines industry insights, modern sales strategies, and practical tools that students can apply immediately in real-world roles.
You'll also get a full suite of ready-made resources to support your course, including lesson plans, lecture slide decks, auto-graded quizzes, engaging videos, and a sample course calendar.
The simulation follows the sales process and allows students to build their skill set at their pace while providing feedback and support. It follows the flow of the textbook. It allows video recording and peer evaluations. It is a support to the regular classroom curriculum. Students tell me that they also enjoy the simulation and learn from it.
Indi E., Student, Washington State University
Preview
Explore the table of contents
The “Professional Selling” courseware gives your students a comprehensive, step-by-step understanding of the sales process. From building the right mindset to closing deals and managing customer relationships, each chapter helps students develop practical skills they can apply in interviews, internships, and sales careers.
Chapter 1: What Is Professional Selling?
Chapter 2: Mentality of Successful Sellers
Chapter 3: Planning and Goal Setting
Chapter 4: Strategic Sales Management and Analytics
Chapter 5: Understanding Prospective Customers
Chapter 6: Traditional Prospecting Methods
Chapter 7: Digital Prospecting and Social Selling
Chapter 8: Discovery Meetings with Prospective Customers
Chapter 9: Creating Individualized Customer Value
Chapter 10: Demonstrations and Proposals
Chapter 11: Closing the Deal
Chapter 12: Maintaining and Utilizing Customer Relationships
Chapter 13: Improving Selling Skills
About the authors
BJ Allen
BJ Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” BJ has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.
Donald Kelly
Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU–Idaho. His podcast reaches listeners in over 155 countries and has been featured by “Forbes, Inc.” and “Entrepreneur.” Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Professional Selling” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
