Stukent Marketing Principles Simternship™

Save Hours of Prep Time

Spend less time grading and more time helping students build valuable skills with the Mimic Marketing Principles simulation. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.

What Will Your Students Learn?

Performing primary and secondary research
Managing a budget
Developing a positioning statement
Selecting a product and setting pricing
Creating an advertising mix and promotions plan
Setting up distribution channels
Analyzing sales data to optimize pricing, ad spending, and distribution

This simulation is worth its weight in gold. I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using learning the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career.

Jack LaBaugh Professor of Marketing

Bring the 4 Ps of Marketing to Life

Students get practice launching a new product and making all of the critical marketing decisions, including selecting a product, setting a price, creating promotions, managing ad spend, and working with distributors. What’s more, it’s done in a way that’s simple, digestible—and fun!

Pick a New Product to Launch

Strategically Select and Optimize Pricing

Practice Product Placement through Distribution Channels

Create and Execute a Promotion Plan

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

10 Reasons to Use the Stukent Marketing Principles Simternship™

Engages students in real-world scenarios with robust data
Requires students to analyze budgets, objectives, and research to make informed marketing decisions
Helps students apply and practice marketing principles concepts
Auto-grades assignments and offers students personalized feedback
Works perfect for in-person or online instruction and a variety of class sizes
Allows instructors to customize the simulation to fit their students’ needs and schedule
Gives students the opportunity to create a go-to market strategy for a fictitious company, launch a product, and manage a budget
Shows students how to apply the 4 Ps of marketing to a workplace scenario
Includes weekly briefings from a fictitious boss
Pairs perfectly with the “Modern Marketing Principles” courseware, which is updated every year