Mimic Marketing Principles

Save Hours of Prep Time

Spend less time grading and more time helping students build valuable skills. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.

What Will Your Students Learn?

Performing primary and secondary research
Managing a budget
Developing a positioning statement
Selecting a product and setting pricing
Creating an advertising mix and promotions plan
Setting up distribution channels
Analyzing sales data to optimize pricing, ad spending, and distribution

Bring the 4 Ps of Marketing to Life

Students get practice launching a new product and making all of the critical marketing decisions, including selecting a product, setting a price, creating promotions, managing ad spend, and working with distributors. What’s more, it’s done in a way that’s simple, digestible—and fun!

Pick a New Product to Launch

Strategically Select and Optimize Pricing

Practice Product Placement through Distribution Channels

Create and Execute a Promotion Plan

10 Reasons to Use Mimic Marketing Principles

Engages students in real-world scenarios with robust data
Requires students to analyze budgets, objectives, and research to make informed marketing decisions
Helps students apply and practice marketing principles concepts
Auto-grades assignments and offers students personalized feedback
Works perfect for in-person or online instruction and a variety of class sizes
Allows instructors to customize the simulation to fit their students’ needs and schedule
Gives students the opportunity to create a go-to market strategy for a fictitious company, launch a product, and manage a budget
Shows students how to apply the 4 Ps of marketing to a workplace scenario
Includes weekly briefings from a fictitious boss
Pairs perfectly with the “Modern Marketing Principles” digital textbook, which is updated twice a year