Stukent Marketing Principles Simternship™
Save Hours of Prep Time
Spend less time grading and more time helping students build valuable skills with the Mimic Marketing Principles simulation. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.
What Will Your Students Learn?
Performing primary and secondary research
Managing a budget
Developing a positioning statement
Selecting a product and setting pricing
Creating an advertising mix and promotions plan
Setting up distribution channels
Analyzing sales data to optimize pricing, ad spending, and distribution
Bring the 4 Ps of Marketing to Life
Students get practice launching a new product and making all of the critical marketing decisions, including selecting a product, setting a price, creating promotions, managing ad spend, and working with distributors. What’s more, it’s done in a way that’s simple, digestible—and fun!
Pick a New Product to Launch
Strategically Select and Optimize Pricing
Practice Product Placement through Distribution Channels
Create and Execute a Promotion Plan
Stukent Simternships™:
Employ Students
in Career-Relevant Learning
A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
10 Reasons to Use the Stukent Marketing Principles Simternship™
- Engages students in real-world scenarios with robust data
- Requires students to analyze budgets, objectives, and research to make informed marketing decisions
- Helps students apply and practice marketing principles concepts
- Auto-grades assignments and offers students personalized feedback
- Works perfect for in-person or online instruction and a variety of class sizes
- Allows instructors to customize the simulation to fit their students’ needs and schedule
- Gives students the opportunity to create a go-to market strategy for a fictitious company, launch a product, and manage a budget
- Shows students how to apply the 4 Ps of marketing to a workplace scenario
- Includes weekly briefings from a fictitious boss
- Pairs perfectly with the “Modern Marketing Principles” courseware, which is updated every year
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
Related Courses
Efficiently Teach Core Marketing Concepts and Provide Real-World Application In Your Course
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