Mimic Marketing Principles Simulation
Save Hours of Prep Time
Spend less time grading and more time helping students build valuable skills with the Mimic Marketing Principles simulation. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.
What Will Your Students Learn?
Performing primary and secondary research
Managing a budget
Developing a positioning statement
Selecting a product and setting pricing
Creating an advertising mix and promotions plan
Setting up distribution channels
Analyzing sales data to optimize pricing, ad spending, and distribution
Bring the 4 Ps of Marketing to Life With the Mimic Marketing Principles Simulation
Students get practice launching a new product and making all of the critical marketing decisions, including selecting a product, setting a price, creating promotions, managing ad spend, and working with distributors. What’s more, it’s done in a way that’s simple, digestible—and fun!
Pick a New Product to Launch
Strategically Select and Optimize Pricing
Practice Product Placement through Distribution Channels
Create and Execute a Promotion Plan
10 Reasons to Use the Mimic Marketing Principles Simulation
- Engages students in real-world scenarios with robust data
- Requires students to analyze budgets, objectives, and research to make informed marketing decisions
- Helps students apply and practice marketing principles concepts
- Auto-grades assignments and offers students personalized feedback
- Works perfect for in-person or online instruction and a variety of class sizes
- Allows instructors to customize the simulation to fit their students’ needs and schedule
- Gives students the opportunity to create a go-to market strategy for a fictitious company, launch a product, and manage a budget
- Shows students how to apply the 4 Ps of marketing to a workplace scenario
- Includes weekly briefings from a fictitious boss
- Pairs perfectly with the “Modern Marketing Principles” courseware, which is updated every year
It’s Easy to Get Started
Request Free Instructor Access
A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.
Take a Look at the Mimic Marketing Principles Simulation
To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Marketing Principles simulation.