Marketing Principles Simulation | Go-to-Market Launch Simulator : Stukent

Spend Less Time Grading and More Time Helping Students Build Valuable Skills With the Mimic Marketing Principles Simulation.

Mimic Marketing Principles Simulation

Save Hours of Prep Time

Spend less time grading and more time helping students build valuable skills with the Mimic Marketing Principles simulation. This unique simulation gives students hands-on experience, shortens the learning curve, and prepares them to compete in a growing job market.

What Will Your Students Learn?

Performing primary and secondary research
Managing a budget
Developing a positioning statement
Selecting a product and setting pricing
Creating an advertising mix and promotions plan
Setting up distribution channels
Analyzing sales data to optimize pricing, ad spending, and distribution

This simulation is worth its weight in gold. I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using learning the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career.

Jack LaBaugh Professor of Marketing

Bring the 4 Ps of Marketing to Life With the Mimic Marketing Principles Simulation

Students get practice launching a new product and making all of the critical marketing decisions, including selecting a product, setting a price, creating promotions, managing ad spend, and working with distributors. What’s more, it’s done in a way that’s simple, digestible—and fun!

Pick a New Product to Launch

Strategically Select and Optimize Pricing

Practice Product Placement through Distribution Channels

Create and Execute a Promotion Plan

10 Reasons to Use the Mimic Marketing Principles Simulation

Engages students in real-world scenarios with robust data
Requires students to analyze budgets, objectives, and research to make informed marketing decisions
Helps students apply and practice marketing principles concepts
Auto-grades assignments and offers students personalized feedback
Works perfect for in-person or online instruction and a variety of class sizes
Allows instructors to customize the simulation to fit their students’ needs and schedule
Gives students the opportunity to create a go-to market strategy for a fictitious company, launch a product, and manage a budget
Shows students how to apply the 4 Ps of marketing to a workplace scenario
Includes weekly briefings from a fictitious boss
Pairs perfectly with the “Modern Marketing Principles” courseware, which is updated every year

Review the Simulation

Request Free Instructor Access

A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.

Take a Look at the Mimic Marketing Principles Simulation

To make sure you don’t miss any features, we suggest you have a course consultant show you around the Mimic Marketing Principles simulation.

Fill Out Order Form

A course consultant will help you fill out an order form when you’re ready to start using the simulation.

Simplify Education

with LMS Integration

Single Sign-on | Rostering | Grade Book Syncing | Deep Linking

Available Fall 2023

Winner of the 2022 SmartBrief Readers’ Choice Award

Help educators help students help the world

Stukent Keeps Academia Current

Reviews

Ryan Bennion
Adjunct Professor of Marketing, Brigham Young University - Idaho
Ryan Bennion from Brigham Young University - Idaho utilizing Mimic Marketing Principles and Modern Marketing Principles.
I just wanted to drop you a note that I love the Stukent product. This is my first semester using it at BYU-Idaho with my Marketing 241 class. This is what educ Read More...I just wanted to drop you a note that I love the Stukent product. This is my first semester using it at BYU-Idaho with my Marketing 241 class. This is what education has needed, especially in marketing for some time. It's the closest thing to real-world application of marketing principles. It's been awesome to see students look at those annual reports and try to make assumptions about the pricing of a bag when they go-to-market and completely think they can hang with the big boys with price when they have to really gain an audience first. It's been fun to coach them as they ask for feedback on the "whys" of pricing, positioning and others. Nothing but great things to say about it. I love the play on names too btw - Keep up the great work!
Markus K.
Student
This marketing simulation was a very interesting experience, and I can only recommend it.
Mimic Marketing Principles had a real-world scenario, the customer service is highly satisfying, and it is designed to help students succeed even if they make m Read More...Mimic Marketing Principles had a real-world scenario, the customer service is highly satisfying, and it is designed to help students succeed even if they make mistakes. I chose a bad design for my tote bag and that's why my revenue was below the expected revenue at the product launch. However, it was possible to improve along the way and increase revenue with the right decisions in pricing, promotions, and product distribution. This is a very crucial point, and it helps students to make up for a mistake early on in the simulation. The simulation is highly recommendable!
Dayana C.
Student
Overall, I found Mimic Marketing Principles fun, helpful, and interesting.
I love that I was given the opportunity to put my knowledge into practice and challenge myself. The more in-depth I go into marketing the more fascinated I am a Read More...I love that I was given the opportunity to put my knowledge into practice and challenge myself. The more in-depth I go into marketing the more fascinated I am and I feel more confident about my major after using the simulation. It was an awesome experience to be able to analyze a new target market and launch a product.
Jack LaBaugh
Professor of Marketing, Brigham Young University-Idaho
This simulation is worth its weight in gold.
I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concept Read More...I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using learning the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career.

Mimic Marketing Principles