Key Learning Objectives
Create positioning statements and value propositions based on market research
Adjust a brand’s marketing mix based on data and customer reviews
Calculate CLV and CAC in order to select profitable market segments to target
Analyze revenue and competitor data to select and optimize pricing
Evaluate and select the big idea and creative assets for a marketing campaign
Rely on marketing campaign data to allocate ad spend
Design products based on customer reviews and market research
Craft an email to communicate with distributors during a crisis
Allocate a high-level marketing budget based on historical data and corporate strategies
Why Use the Stukent Marketing Management Simternship™?
Solidify Theory with Hands-on Practice
Stukent Marketing Management Simternship™ strengthens students’ comprehension of marketing management theory and gives them resume-building skills they can use to land jobs in a competitive market. In the simulation, students take on the role of an assistant marketing manager and then climb the ranks to become a senior marketing manager over multiple brands. They get hands-on experience navigating different levels of marketing responsibility.
Reposition a Brand
Analyze Customer Reviews to Select Product Features
Calculate Customer Lifetime Value and Acquisition Cost
Design Products and Optimize Margins
The Marketing Management Bundle
The Marketing Management Today courseware has 80+ instructor and student resources, including quizzes, videos, assignments, and more.
Stukent Marketing Management Simternship™ allows students to put what they learn into practice.
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking