The Most Up-to-Date Marketing Management Courseware
Updated every year based on instructor and student feedback
Includes 80+ resources that help you teach a more engaging course
Backed by the best customer support team
Includes 80+ engaging resources for your course:
- 11 Assignments (Student and Instructor versions)
- 4 Projects (Student and Instructor versions)
- 11 Lecture Slides (Student and Instructor versions)
- 11 Quizzes
- 11 Quiz Review Slides
- 11 Lesson Plans
- 11 Expert Sessions
- 6 Chapter Introduction Videos
- 5 Company Spotlight Videos
- 1 Sample Syllabus
- 1 Course Schedule
Marketing Management Today Courseware
KEY LEARNING OBJECTIVES
- Describe the multiple facets of marketing that impact each area of business
- Explain the importance of the customer perspective and the company perspective
- Enhance knowledge around the reciprocal relationship of strategy and execution
- Describe how brands create value for both customers and companies
- Discern the difference between customer types and their importance to the organization
- Distinguish between product marketing, product management, and product development
- Build knowledge about integrated marketing communications and knowing your audience
- Determine the effect technology has on virtually every aspect of marketing
Table of Contents
Chapter 1: Introduction
Module 1: Brand
Chapter 2: Branding from the Customer Perspective
Chapter 3: Branding from the Company Perspective
Module 2: Customers
Chapter 4: Customers from the Customer Perspective
Chapter 5: Customers from the Company Perspective
Module 3: Products
Chapter 6: Products from the Customer Perspective
Chapter 7: Products from the Company Perspective
Module 4: Communications
Chapter 8: Communications from the Customer Perspective
Chapter 9: Communications from the Company Perspective
Module 5: Technology
Chapter 10: Technology from the Customer Perspective
Chapter 11: Technology from the Company Perspective
About the Author
Terry Sullivan
Terry Sullivan has 30 years of business experience as an entrepreneur and corporate employee. As a marketing consultant and small business coach, Terry has worked with hundreds of businesses of all sizes over the course of his career. With 12 years of experience as an Assistant Professor and Adjunct Professor at Webster University’s School of Business and School of Communications (in St. Louis, Missouri), Terry has taught and developed courses in a variety of subjects including Advertising Research, Analytics for Strategic Communications, and Digital Marketing, among others. He is also the author of “Six To Fix: Six Strategic Areas of Marketing to Grow a More Valuable Small Business.”
