The Marketing Management Bundle

The Marketing Management Today courseware has 80+ instructor and student resources, including quizzes, videos, assignments, and more.

The Stukent Marketing Management Simternship™
allows students to put what they learn into practice.

The Marketing Management Today Courseware

Marketing Management Today prepares students for future marketing management roles through engaging video lectures, assignments, quizzes, and more. The courseware highlights the mechanics of marketing from both the company and customer perspectives in five modules about brands, customers, products and services, communications, and technology.

Chapter 1: Introduction

Module 1: Brand

Chapter 2: Branding from the Customer Perspective
Chapter 3: Branding from the Company Perspective

Module 2: Customers

Chapter 4: Customers from the Customer Perspective
Chapter 5: Customers from the Company Perspective

Module 3: Products

Chapter 6: Products from the Customer Perspective
Chapter 7: Products from the Company Perspective

Module 4: Communications

Chapter 8: Communications from the Customer Perspective
Chapter 9: Communications from the Company Perspective

Module 5: Technology

Chapter 10: Technology from the Customer Perspective
Chapter 11: Technology from the Company Perspective

Key Learning Objectives

Describe the multiple facets of marketing that impact each area of business
Explain the importance of the customer perspective and the company perspective
Enhance knowledge around the reciprocal relationship of strategy and execution
Describe how brands create value for both customers and companies
Discern the difference between customer types and their importance to the organization
Distinguish between product marketing, product management, and product development
Build knowledge about integrated marketing communications and knowing your audience
Determine the effect technology has on virtually every aspect of marketing

80+ Educator Resources:

11 Assignments
4 Projects
11 Lecture Slides
11 Quizzes
11 Quiz Review Slides
11 Lesson Plans
11 Expert Sessions
6 Chapter Introduction Videos
5 Company Spotlight Videos
1 Syllabus
1 Course Schedule

Stukent Marketing Management Simternship™

Key Learning Objectives

Create positioning statements and value propositions based on market research
Adjust a brand’s marketing mix based on data and customer reviews
Calculate CLV and CAC in order to select profitable market segments to target
Analyze revenue and competitor data to select and optimize pricing
Evaluate and select the big idea and creative assets for a marketing campaign
Rely on marketing campaign data to allocate ad spend
Design products based on customer reviews and market research
Craft an email to communicate with distributors during a crisis
Allocate a high-level marketing budget based on historical data and corporate strategies

Why Use Stukent Marketing Management Simternship?

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

Prepare Your Students to Become
Today's Marketing Managers

Stukent Marketing Management Simternship™ is the most current and true-to-life marketing management simulation in the world, featuring a robust and engaging story line that allows students to simultaneously manage multiple brands.

Reposition a Brand

Analyze Customer Reviews to Select Product Features

Calculate Customer Lifetime Value and Acquisition Cost

Design Products and Optimize Margins

Simplify Education

with LMS Integration

Single Sign-on | Rostering | Grade Book Syncing | Deep Linking

About the Author

Terry Sullivan

Terry Sullivan has more than 30 years of experience as a corporate executive, entrepreneur, consultant, and professor. In addition to several start-ups including a successful exit of his first company, Terry has worked for a variety of small and large companies and is the Founder and President of Strategic Glue, a marketing consultancy in St. Louis, Missouri. As an Assistant Professor and Adjunct Professor in the School of Communications and the School of Business at Webster University (also in St. Louis, Missouri), Terry has 14 years of higher education experience and is the author of two Stukent courseware titles, Marketing Management Today and Brand Management & Strategy: Building & Sustaining a Valuable Brand. Terry studied English and management as an undergrad and has a master’s degree in International Business from Saint Louis University. Terry is married with two sons and enjoys songwriting, guitar playing, movies, reading, exercising, and occasional skateboarding.