The Stukent IMC Simternship
Empower students with real-world IMC skills
Transform classroom concepts into practical skills with the Stukent® IMC Simternship®. Acting as the marketing manager for a simulated e-commerce brand, students strategize, manage budgets, and hone cross-channel campaigns over several quarters. With guidance and feedback, they explore integrated marketing in a low-risk, dynamic environment.
Pair the simulation with the “Integrated Marketing Communications” courseware to help students connect theory to practical decision-making in the workplace.
Help your students build essential marketing skills
Every round reinforces a fundamental marketing competency, ensuring students develop the expertise needed for success.
The Simternship taught me how to assess customer profiles, select proper marketing channels, move customers through the funnel, and allocate budgets effectively. It was interactive, fun, and confidence-boosting.
Kyle K., Student, University of Wisconsin-Stout
Diane L. Law, Ph.D.
The “Integrated Marketing Communications” courseware
Transform classroom concepts into career-ready IMC skills
Give your students a competitive edge in the job market with the “Integrated Marketing Communications” courseware. The text covers major concepts such as campaign planning, audience analysis, digital integration, and more, helping students bridge the gap between strategy and execution.
I had a student in the IMC Simternship who used what he learned to help build a 3D home design company with his father. The experience was transformational.
Melanie Grellhesl, Lubbock Christian University
Preview
Explore the table of contents
The “Integrated Marketing Communications” courseware offers a comprehensive experience, guiding students from strategic development to execution and performance tracking, ensuring they gain a complete view of the integrated marketing process.
Chapter 1: What Is Integrated Marketing Communications?
Chapter 2: Developing a Successful IMC Campaign
Chapter 3: Understanding the Market
Chapter 4: The Creative Process
Chapter 5: Marketing Communications Mix
Chapter 6: IMC Channels: Advertising
Chapter 7: IMC Channels: Public Relations
Chapter 8: IMC Channels: Digital Marketing
Chapter 9: IMC Channels: Direct Marketing
Chapter 10: IMC Channels: Broadcast Media
Chapter 11: IMC Channels: Print Media and Out-of-Home
Chapter 12: Implementing the Campaign
Chapter 13: Measuring Campaign Success
Chapter 14: Marketing Ethics and Regulations
About the author
Diane L. Law, Ph.D.
Dr. Diane L. Law is both a seasoned marketing executive and consultant and an esteemed educator passionate about shaping the next generation of marketers. Diane's leadership experience spans guiding dynamic marketing teams and mentoring start-ups, showcasing her adaptability and forward-thinking approach in diverse business environments.
With a DBA in marketing from Grand Canyon University, Diane brings a deeply academic perspective to her work, which she shares with students across California. Her teaching approach marries theoretical foundations with practical insights, a synergy that deeply enriches her students' learning experience.
Beyond the classroom, Diane is an advisor to Tuyo Ventures, a cutting-edge incubator focused on utilizing technology to address pressing social issues. Her role underscores her commitment to driving meaningful impact through innovative, tech-driven solutions.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Integrated Marketing Communications” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
