About this event
International Marketing
Teaching Strategies
Global Trade
Real-World Learning
Sweeping new tariffs are reshaping global trade, and active trade wars are disrupting markets from agriculture to semiconductors. With international conflict impacting multiple nations, students are seeing global changes in real time. International marketing has never been more urgent or more difficult to teach.
This webinar explores how a new courseware title and simulation give instructors the tools to turn today's headlines into teachable moments. We'll walk through how the simulation places students in real-world market entry decisions affected by shifting trade policy. We will also discuss how the accompanying resources help faculty connect concepts like pricing strategy, distribution channels, and market selection to the turbulent trade environment students will actually enter as professionals.
Whether you're updating an existing course or building one from scratch, you'll leave with practical strategies for making international marketing feel genuinely relevant in your current and upcoming classes.
Meet your presenter
Terry Sullivan
Terry Sullivan has more than 30 years of experience as a corporate executive, entrepreneur, consultant, and professor. In addition to several start-ups including a successful exit of his first company, Terry has worked for a variety of small and large companies and is the Founder and President of Strategic Glue, a marketing consultancy in St. Louis, Missouri. As an Assistant Professor and Adjunct Professor in the School of Communications and the School of Business at Webster University (also in St. Louis, Missouri), Terry has 14 years of higher education experience and is the author of two Stukent courseware titles, Marketing Management Today and Brand Management & Strategy: Building & Sustaining a Valuable Brand. Terry studied English and management as an undergrad and has a master’s degree in International Business from Saint Louis University. Terry is married with two sons and enjoys songwriting, guitar playing, movies, reading, exercising, and occasional skateboarding.
