Quiz: How Much Do You Actually Know About Email Marketing?

Students, test your knowledge about the following email marketing fundamentals:

Effective email design
Lead generation
3rd-party software
SPAM
Email automation
Measuring email performance
Email marketing and social media
Blogging with an email strategy

- 1. Which of the following is true about organic search listings (compared to paid search ad listings)?*
  - Widespread usage and measurement
  - Ability to send email
  - Ability to get in touch with an audience
  - None of these are correct
- 2. Which of the following types of search is used when the searcher merely wants to quickly get to a particular page or website with a search and a click?*
  - Personalization
  - Visualization
  - Summarization
  - Segmentation
- 3. Which of the following is not an example of metadata collected during a website crawl?*
  - Ensuring it is easy for leads to contact you
  - Frequently cleaning lead data and email addresses
  - Ensuring your emails are not being registered as SPAM
  - Optimizing the click-through rates on your emails
  - All of these are correct
- 4. For the typical website, which metric should be considered of primary importance for determining the effectiveness of SEO?*
  - Organization type
  - Automation
  - Neither of these is correct
  - Both of these are correct
- 5. What is the CAN-SPAM Act of 2003?*
  - A state regulation in California that prevents the use of spam
  - A federal regulation that was enacted in an attempt to stop email spam
  - A federal regulation that enables the use of spam for marketing purposes
  - A state regulation in Texas that protects consumer privacy
- 6. Which of the following is an advantage of email marketing automation?*
  - It enables email marketers to effectively reach large audiences at scale
  - It encourages users to manually input marketing information
  - It leverages the power of artificial intelligence and requires no effort from digital marketers to maintain
  - None of these are correct
- 7. What does the conversion rate indicate?*
  - It indicates how many recipients took action to move through the email marketing funnel and successfully convert into a sale
  - It indicates how many marketers successfully converted recipients into purchasers
  - It indicates the speed at which recipients convert to customers
  - None of these are correct
- 8. Which of the following are examples of media-focused social media platforms?*
  - Instagram, Snapchat, TikTok
  - Etsy, Pinterest, Zappos
  - GitHub, Reddit, Chegg
  - Facebook, LinkedIn, Twitter
  - Snapchat, Instagram, Spotify
- 9. What is the most popular content management system in the world?*
  - Squarespace
  - Medium
  - WordPress
  - Shopify
- 10. What region of the world does the GDPR apply to?*
  - The United States
  - China
  - Europe
  - South America

Instructors, access the answers here

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