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Designing Industry-aligned, Skills-based Marketing Curricula

Western Governors University (WGU) pioneered career-relevant, competency-based education. This session will discuss marketable skills research and how that can be... View Article

The Art Behind the Data

How do we tell a data-driven story that excites and drives innovation in the classroom and the conference room? In... View Article

Incorporating the Balanced Scorecard into Your Research Courses

How Educators Can Teach Decades-old Consumer Behavior Theory in a Way That Is Relevant Today

“What Do I Ask?” Teaching Core Components of Market Research Surveys