Technology’s Impact on Consumer Behavior and Why Your Students Should Care

Radhika Duggal

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Radhika Duggal is a marketing leader with extensive experience in highly regulated industries such as healthcare and financial services. She is an adjunct professor of marketing at New York University and is the author of Stukent’s “Consumer Behavior” digital textbook. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts.


Consumer Behavior Textbook