How Educators Can Teach Decades-old Consumer Behavior Theory in a Way That Is Relevant Today

Radhika Duggal

Slide Deck


Radhika Duggal is a marketing leader with extensive experience in highly regulated industries such as healthcare and financial services. She is an adjunct professor of marketing at New York University and is the author of Stukent’s “Consumer Behavior” courseware. Throughout her career, she has led the design and execution of innovative brand strategies to drive awareness and consideration through multi-channel marketing efforts. Radhika is also the CMO of Snapcommerce, an e-commerce company that aims to help Americans experience more by spending less, saving more, and building credit.