Business Research Essentials Courseware Launch

Steven Stromp and Kathy Aboufadel

Slide Deck


Steven Stromp holds over 20 years of experience in business research. He has conducted research for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. He is currently the Executive Director of Market Intelligence & Strategy at Davenport University and the author of Stukent's Market Research Essentials courseware.

Kathy Aboufadel is the Vice President for Institutional Research and Effectiveness at Davenport University. Kathy is responsible for providing research and information in order to enhance decision-making, problem-solving, strategic planning, policy review, and institutional assessment. Kathy holds a Ph.D. and M.S. in Social Psychology from Rutgers University. She teaches statistics at Davenport as an adjunct instructor.


Sample Syllabus

Course Calendar