As Name, Image, and Likeness (NIL) opportunities continue to reshape the landscape of college athletics, providing comprehensive NIL education is more important than ever. Dr. Maribeth Kuzmeski, a professor at Oklahoma State University, brings her deep understanding of marketing and the unique needs of student-athletes to the forefront in this insightful video series.
With her experience founding the Brand Squad and her extensive background in marketing, Dr. Kuzmeski offers valuable advice on how colleges can implement effective NIL programs. Below, you’ll find a series of interviews with Dr. Kuzmeski, each addressing key aspects of NIL education and its integration into college curricula.
Why Is NIL Education More Important than Ever?
With NIL rights firmly established, universities must now focus on teaching student-athletes how to leverage these opportunities effectively. NIL education goes beyond simply understanding the legal aspects; it’s about equipping students with the skills to build and protect their personal brand, engage in entrepreneurial ventures, and maximize their potential both during and after their athletic careers.
How Are Universities Creating NIL Certificates?
As NIL continues to gain traction, some universities are developing specialized certificates that bundle key courses like personal branding, finance, and social media marketing. These certificates not only provide a structured path for student-athletes but also attract a broader student body interested in these essential skills. The creation of NIL certificates is an innovative way to formalize education around this promising field.
How Can a University Get an NIL Course off the Ground?
Starting an NIL course might seem like a complex task, but with the right resources and support, it’s entirely manageable. Universities must consider how to align the course objectives with the broader goals of the institution. This process involves collaboration across departments, thoughtful curriculum design, and the adoption of tools that streamline course development and delivery.
How Can Athletic Departments Work with Academics to Create an Educational Program?
Integrating NIL education into the academic curriculum requires a collaborative effort between athletic departments and academic faculties. By leveraging existing courses and expertise, universities can create comprehensive programs that cater to the unique needs of student-athletes without incurring significant additional costs. This partnership ensures that student-athletes receive a well-rounded education that prepares them for the complexities of NIL.
How Do You Teach the NIL Course?
Dr. Kuzmeski’s approach to teaching NIL goes beyond traditional lectures. She discusses how she engages both athletes and non-athletes in her course, emphasizing the universal appeal of personal branding and influencer marketing. The course includes interactive elements, such a simulation, that allow students to apply what they learn in real-world scenarios.
What Is the Brand Squad and Why Should Every University Have One?
The Brand Squad at Oklahoma State University is a student-run organization that supports student-athletes in managing their NIL opportunities. Dr. Kuzmeski explains the benefits of creating a similar group at your university, including the hands-on experience students gain and the career opportunities it opens up in sports marketing. The Brand Squad model not only supports athletes but also enhances the university’s overall sports marketing strategy.
Exploring the NIL Course Bundle
To support universities in developing robust NIL programs, Stukent® offers a comprehensive NIL Bundle. This bundle includes courseware, a Simternship®, and other resources that make it easy for educators to launch and sustain a successful NIL curriculum. By adopting the NIL Course Bundle, universities can ensure that their student-athletes are well-prepared to navigate the complexities of NIL, setting them up for long-term success both on and off the field.
Interested in learning more? Explore how the Stukent NIL Course Bundle can be customized to meet the specific needs of your institution. Whether you’re just starting out or looking to enhance an existing program, Stukent provides the tools and support you need to succeed.
To learn about Stukent’s first-in-the-world Simternships and courseware and to get FREE instructor access to Stukent materials, visit our website.
