Over 400 Business Professionals of America (BPA) students competed in the Stukent Social Media Marketing Challenge this year! As part of the challenge, students competed using the social media marketing simulation Mimic Social. They were tasked with managing a fictitious bag company’s $5,000 weekly social media ad budget. Ad dollars were put toward marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest, which gave students hands-on work experience in the social media marketing industry.
The three, top-performing students were awarded cash prizes and recognized (virtually) by BPA and Stukent.
Top institutions around the world are using Mimic Social—students learn to excel at social media marketing as they discover how to drive conversions and increase engagement using critical thinking and A/B testing.
Mimic Social also teaches audience targeting and how to promote and schedule content. Students learn how to increase the effectiveness of their marketing strategies and content creation through data-driven decisions and mastering key performance indicators.
The 3 winners developed these skills and abilities and proved themselves against their peers.
Congratulations on your achievement!
1st Place – Ava Czerniach
Bernards Township School District
New Jersey
2nd Place – Kylie Lucas
Miami Valley Career Technology Center
Ohio
3rd Place – Genevieve Jarrell
Blue Valley High School
Kansas
Here’s what some of them had to say about the challenge …
“When I saw the challenge offered this year, I was excited to try it out with my BPA students enrolled in my Business Management & Leadership course. This was such a welcome opportunity in a year where we are not experiencing the opportunity to compete in person. Overall, we had a great experience with this challenge!”
—Stukent BPA Challenge Advisor Kathy Peres
“I was always super excited after each posting round to see how my posts did and what worked well as far as making revenue. I dedicated time in class to do it and at home, because I was wanting to place in the top three. I figured if I spent more time on it, then I would get the results I was hoping for!”
—2nd Place Winner Kylie Lucas
“When I saw the challenge offered this year, I was excited to try it out with my BPA students enrolled in my Business Management & Leadership course. This was such a welcome opportunity in a year where we are not experiencing the opportunity to compete in person. Overall, we had a great experience with this challenge!”
—Stukent BPA Challenge Advisor Kathy Peres
Thank you to the 400 students who participated this year! And congratulations again to our winners. We hope to see you at BPA’s NLC in Orlando next year!
If you’re an instructor and you’d like to check out Mimic Social, click here for free access.
