Style Guide

Creative Department Use Only

ADA Standards

General Standards

Tables

Typesetting

Video & Motion Design

Website

Special Cases

Courseware Documents

Courseware Slide Decks

Simternship Documents

Color Contrast

On all documents, web pages, videos, and graphics, check color contrast by using either the Colour Contrast Analyser (CCA) tool or the WebAIM’s Color Contrast Checker.

Regular Text

All regular text must pass the “1.4.3 Contrast (Minimum) (AA)” requirement, which means it has at least a 4.5:1 contrast ratio against its background.

Not ADA compliant
ADA compliant

Large Text

Text that is over 18 points (24 pixels)
Bold text that is over 14 points (18.5 pixels)

All large text must pass the “1.4.3 Contrast (Minimum) (AA)” requirement, which means it has at least a 3:1 contrast ratio against its background.

Not ADA compliant
ADA compliant

Graphical Elements

Keyboard focus indication
UI component borders
Standalone icons
Info-critical chart components
Interactive controls

All graphical elements important to the understanding of a graphic or interface must pass the “1.4.11 Non-text Contrast (AA)” requirement, which means it has at least a 3:1 contrast ratio against its background.

Not ADA compliant
ADA compliant
Not ADA compliant
ADA compliant

ADA Contrast Grid for Stukent’s Primary Colors

Text: #FFFFFF

Text: #F7F8FB

Text: #607887

Text: #2264F2

Text: #122A3A

Sample Text

Sample Text

DNP

Sample Text

AA

Sample Text

AA

Sample Text

AAA

Sample Text

DNP

Sample Text

Sample Text

AA18

Sample Text

AA

Sample Text

AAA

Sample Text

AA

Sample Text

AA18

Sample Text

Sample Text

DNP

Sample Text

AA18

Sample Text

AA

Sample Text

AA

Sample Text

DNP

Sample Text

Sample Text

DNP

Sample Text

AAA

Sample Text

AAA

Sample Text

AA18

Sample Text

DNP

Sample Text

Key

AAA

Passes Enhanced Contrast (AAA)

AA

Passes Minimum Contrast (AA)

AA18

Passes Minimum Contrast for Large Text Only

DNP

Does Not Pass

Image Alt Text

Add alt text to every image. Be concise but descriptive. Alt text is not a caption or full description of the image. Give the most important information. It should be about 20-30 words. Do not include “image of,” “picture of,” etc. The screen reader will do this for you.

Remember: screen readers can’t be paused and reversed. So any data a student misses while using their screen reader will require them to start the entire text thread over. Writing in simple, short, and accurate ways will help avoid anyone missing information.

For more information about non-text content, visit WCAG Understanding SC 1.1.1.

Gemini prompt to generate alt text

Please act as an ADA specialist, creating alt-text for images in a textbook. Here are your guidelines:


Do not begin alt text with “image of” or “picture of”.
Keep alt-text under 250 characters.


Include any text in the image in your description. For instance, if the image contains a road sign, describe what the sign says in the alt text.


If the image includes data a student might need, including a link or download to the written (non-image) data is a good way to support alt text. This gives the student more resources and keeps alt text short, reducing cognitive load.