It Is Published.
We’re officially announcing the launch of our digital textbook, Internet Marketing Essentials, on May 28, 2014. Our authors, Jeff Larson and Stuart Draper, along with our development team, have finished perfecting our 100% digital internet marketing textbook. Jeff graduated with a PhD from Wharton and has been teaching internet marketing at BYU since 2007. Stuart Draper is the founder of Stukent.com and GetFoundFirst.com. We can’t wait to show off this unparalleled textbook platform along with the material that will remarkably enhance the learning experience for college students across the world. This is big news!
Sneak Peek at What’s Inside
The Internet Marketing Essentials digital textbook comes loaded with features that will save professors valuable time as well as make learning internet marketing fun and painless for students. Check out some of the features:
- built-in lesson plans
- case studies
- chapter quizzes
- built-in grading
- auto-save notetaker
- embedded video content
- always up-to-date
- plus more
We wanted to show you a few things we’ve been working on for the launch. In the top right you’ll see our textbook cover. Yes, even a digital textbook needs a cover.
Who Knew Our VP of Sales was a Singer/Songwriter?
We’ve also created a fun jingle that is guaranteed to put a smile on your face. Special thanks to Mark Kruckenberg for putting this together. Please enjoy and share!
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