Are you a marketing professor looking to switch up your classroom assignments and escalate student participation? Do your students have a hard time staying focused? Do they seem to always have an excuse for not doing their assigned reading?
Have you considered integrating podcasts into your classroom?
Podcasts encourage new styles of learning and give way to new strategies like guest lectures, interviews, video demonstrations, etc.
They are easily accessible by phone or laptop and FREE; you can listen anytime, anywhere.
Podcasts can create a new angle for learning in your course.
They’re perfect to assign students as homework or use in class since they don’t require any screen time. Your students can listen at any time — in the car or at the gym.
Podcasts also aid students with disabilities: “Podcasts are equally useful in cases where a visual impairment makes traditional learning methods arduous.”
Assign a particular podcast for students to listen to before class. Students will come prepared for an in-class discussion, and this will save you valuable class time.
It’s easy to stay up to date with current trends and changes in the industry with podcasts. If you subscribe to a podcast, you’ll automatically receive updates when a new one is posted.
Podcasts aren’t just for students either. Whether you’re an experienced marketing professor or just starting your marketing career — there’s a podcast for you.
To save you time, here’s a list of the top six marketing podcasts to listen to.
Most episodes are “How-Tos” and elaborate on topics such as the art of creating superfans, succeeding with LinkedIn ads, and how to target Facebook and Instagram audiences with ads that convert.
Where to Subscribe: Apple, Android, Google, Spotify, Stitcher, TuneIn, RSS
What’s Special: This podcast is all about the many ways to succeed at social media marketing and new episodes are published weekly.
Host: Gary Vaynerchuk (GaryVee)
He also incorporates “keynote speeches on marketing and business, interviews, fireside chats, and any of [his] new and current thoughts that [he] record[s] specifically for this audio experience!”
Where to Subscribe: Apple, Soundcloud, Stitcher, Spotify, Google Play, and other places podcasts are found
What’s Special: GaryVee switches up the contents of every episode because he takes different forms of his other media (like his documentary series) and converts them into the podcast format.
Hosts: Neil Patel and Eric Siu
Summary: “Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.”
Chatbots, VR, Google algorithm, and more is discussed.
Where to Subscribe: Apple, Spotify, Stitcher, Soundcloud, Google Play, and other places podcasts are found
What’s Special: Each episode of Marketing School Podcast is only 10 minutes long and new episodes are published every day.
Summary: “Each episode, they invite industry experts to pick apart the latest trends in digital — from SEO to advertising to content marketing.” Episodes cover topics like Google penalties, email marketing, and Facebook advertising.
Where to Subscribe: Apple, Spotify, Overcast, and Stitcher
What’s Special: Marketing Scoop Podcast is recorded as a live interview with industry experts. Certain episodes “cover best practices from local to global names like Vodafone and IKEA.”
Host: Heather-Mae Pusztai
Summary: “Your weekly sandbox for social media stories, insights, experimentation, and learning.”
Episodes are centered around social media tools, marketing strategies, and other tactics for tackling specific platforms like Instagram, Pinterest, and even Reddit.
Where to Subscribe: Apple, Google, Soundcloud, RSS
What’s Special: Buffer is a trusted name and leader in the sphere of marketing blogs.
This podcast focuses on niche social media tools and other ways to succeed on multiple social platforms. New episodes are published weekly.
Hosts: Every podcast features a different expert from well-known companies like IBM, Columbia, and Airbnb.
Summary: This podcast focuses on a variety of marketing topics such as Facebook Messenger marketing, consumer behavior, video marketing, and more. Every episode features an industry expert.
Every episode features an industry expert.
Where to Subscribe: Apple, Spotify, Podtail, and other places podcasts are found
What’s Special: This podcast is unique in its approach of having both a podcast and video version of the content. Instead of a traditional interview format, most Stukent Expert Session Podcasts are conducted by the experts and offer new perspectives in every episode.
There are plenty of other great marketing podcasts available to you and your students. Whether you’re looking for daily or weekly updates on the industry, or you’re looking for general best marketing practices, there’s a podcast you can use in your classroom.
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