Testimonials

I enjoyed that the conference made me look differently at how I do what I do. The chats streams also helped to get my brain cells moving in new directions.

Well thought out and well prepared presentations given by presenters

Honestly, the virtual format was awesome! Great information during the sessions in an accessible format.

The ability to attend in my pajamas! :-) But seriously, it was really good! I wasn't sure if I could sit in front of my computer for 2.5 days, but I didn't want to miss a moment!

Loved that it was online so I could attend for the first time! Enjoyed chatting during presentations (something that is considered rude at a F2F presentation).

The sessions were phenomenal! Very helpful ideas for teaching and a very collegial environment.

Great content and really easy to learn from home. I enjoyed that this was digital because my university doesn't have the budget to send me to conferences.

I actually enjoyed ALL the sessions I was able to attend. I am mostly interested in the analytics piece because I am encouraged to develop this curriculum this coming year.

1. I'm walking away with a nice range of new tools I can integrate into my fall classes. 2. I really appreciate the option to dive into the social media simulation post-conference. I've never used your products before so it was really difficult during the session to pay attention to discussion/Q&A while also trying to get into simulation. Now, I have time to dive into the sim to really see what it offers.

Good interaction and comments from those in attendance for each session. Far more discussion rather than just a one-way, push presentation.

All of the speakers gave me great ideas to use in my classes, and it was energizing and inspirational!

I have a lot to learn, so my experience has been very valuable. I appreciated the suggestions for class projects.

The EQ session with Rafic was fanstastic. Also the chat feature. It was nice to hear from others as the session went on.

It was exciting to compete to be #1.

I never knew how important cleaning the data was until I saw how it is connected to decisions businesses have to make.

The best thing about the simulation is being able try things like A/B Testing and make mistakes now before I do it in real life with real money.

I really love the way Mimic Analytics let’s me make decisions as if I were an intern.

I just posted my final assignment on Google Classroom. Just a simple question: Favorite concept you learned from my class this year and why. An OVERWHELMING number of my students said that Mimic Social was by far the best part of the class. Keep in mind - I give them Wed-Fri (class time_ and then Sat/Sun to do a posting round, then we do the analysis round on Monday/Tuesday/ I also space out the rounds so I'm not shoving it down their throats and they don't get tired of it. I also make it a competition (top two winners of each class at the end get a free semester exam exemption). I know what some others say their kids don't like it - but these types of responses included my "high -flyers" and my "ELR's: (extra love required). Can't recommend this simulation enough. (It also stands to be mentioned that quite a few of these kids had done the Knowledge Matters VB sims in my other classes and were NOT a fan)

In order to be a leading advertiser in this new age of digital marketing, you must invest in measuring the successes and failures of your marketing efforts. This textbook breaks down marketing analytics fundamentals with a pragmatic approach to solving real-world problems.

Brennan Davis has a unique way of introducing the reader to highly related fields that are seldom taught together into an exhaustive text for anyone seeking to understand the problems being solved by modern Analytics & Reporting organizations and teams. The examples are pragmatic, reflective of Davis' extensive experience outside the classroom, and delivered by a natural educator.