Terry Sullivan

Marketing Management and Brand Management

 

Stukent Author • Subject Matter Expert

I’m from Willwood, Mo. I have 12 years of experience as an assistant professor and adjunct professor at Webster University’s School of Business and School of Communications in St. Louis, Mo. Over the years, I’ve taught and developed courses in a variety of subjects including advertising research, analytics for strategic communications, and digital marketing.
 
I have 30 years of experience as an entrepreneur and corporate employee. As a marketing consultant and small business coach, I’ve worked with hundreds of businesses of all sizes over the course of my career.

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Brand Management & Strategy

Building & Sustaining a Valuable Brand

"Thanks again for allowing my class to participate in the testing of this simulation.
They really loved it and report weekly about how much they are learning."
Elaine Winship
Professor of Communication Arts
St. Thomas Aquinas College