
“Market Research Essentials” takes an in-depth look at each step in the market research process. Students will gain a clear understanding of how to conduct market research from start to finish, its purpose, and learn several sampling techniques.
Students will learn how to:
• Conduct primary & secondary research
• Define research objectives
• Develop and distribute surveys
• Analyze data
“Business Research Essentials” teaches concepts that help position students as future industry leaders by helping them understand how to make strategic decisions. Students will gain a clear understanding of research related to the balanced scorecard perspectives, data visualization, and reporting.
Students will learn how to:
• Define the foundations of business research
• Map projects to the scorecard perspectives
• Conduct primary and survey research
• Analyze & visualize data
• Identify varying business perspectives
Mimic Market Research provides an engaging way to experience the research process.
Students will learn how to:
• Analyze a focus group recording
• Code open-ended response survey responses
• Identify key findings from research
• Create survey instruments
• Select visuals for quantitative and qualitative survey data