Which Stukent research essentials courseware
is the best fit for your classroom?

The “Market Research Essentials” and “Business Research Essentials” courseware come prepared with 100’s of resources embedded into platform. These turnkey curricula pair with a fully autograded and engaging Simternship.

Along with a fully digital textbook and simulation, your course will include:

  • Lecture slides
  • Autograded quizzes
  • Up to 3 assignments per chapter
  • Student resources for in and out of the classroom
  • Lesson plans
  • and more!
  • MARKET RESEARCH ESSENTIALS

This courseware is a great fit for research courses in marketing programs

“Market Research Essentials” takes an in-depth look at each step in the market research process. Students will gain a clear understanding of how to conduct market research from start to finish, its purpose, and learn several sampling techniques.

Students will learn how to:

• Conduct primary & secondary research
• Define research objectives
• Develop and distribute surveys
• Analyze data

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  • BUSINESS RESEARCH ESSENTIALS

This courseware is a great fit for research courses in business or management programs

“Business Research Essentials” teaches concepts that help position students as future industry leaders by helping them understand how to make strategic decisions. Students will gain a clear understanding of research related to the balanced scorecard perspectives, data visualization, and reporting.

Students will learn how to:

• Define the foundations of business research
• Map projects to the scorecard perspectives
• Conduct primary and survey research
• Analyze & visualize data
• Identify varying business perspectives

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Bundle With a Simternship

Stukent’s Market Research Simternship provides an engaging way to experience the research process. 

Students will learn how to:
• Analyze a focus group recording
• Code open-ended response survey responses
• Identify key findings from research
• Create survey instruments
• Select visuals for quantitative and qualitative survey data

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