Steven Stromp

Market Research Essentials, Business Research Essentials, Strategic Planning & Management

Stukent Author • Subject Matter Expert • Peer Reviewer

About Steven

I’m from Michigan.

I hold a bachelor’s degree in communications and an MBA in strategic management. I’m also a member of the Association for Institutional Research.

I’m currently the executive director of market intelligence and strategy at Davenport University. I’m responsible for competitive intelligence, new program development, program review research, and strategy support for the university. I also teach marketing research, business research, and marketing strategy, among other courses. Prior to working in higher education, I was a research and strategy consultant in the healthcare, automotive, and consumer packaged goods industries.

Why is education important to you?

Education is the key to opening many doors in life.

What is your favorite teaching moment?

Whenever I see former students land careers in their area of study.

What does being an Innovation Partner mean to you?

Working with Stukent on courseware and simulations has allowed me to bring my professional knowledge to virtual and traditional classrooms in exciting ways. I’m never told “we can’t do that.” Stukent is always open to new ideas and pushes their partners and content creators to think outside of the box.

How did you find out about Stukent?

An associate dean at my institution, Linda Goulet, DBA, had used Stukent courseware in her marketing courses. She connected me with Stukent about possibly writing a market research text. The rest is history!

What makes you want to innovate with Stukent?

The idea of practical content. It was the philosophy of boiling down content to what really matters, what students will need on the first day of the job that appealed to me greatly.

What is your favorite TV show or movie?

There are too many too list, but I love true crime, dark fantasy, and scary movies.

What are your hobbies?

I enjoy biking, hiking, weight lifting, feeding birds, and scary movies.

What is your most embarrassing moment?

Giving a presentation in a large auditorium to two attendees.

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"Thanks again for allowing my class to participate in the testing of this simulation.
They really loved it and report weekly about how much they are learning."
Elaine Winship
Professor of Communication Arts
St. Thomas Aquinas College

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