Assignment

AI and IMC Assignment Ideas Assignment

Adapting Social Strategies in a Shifting Digital Landscape

About This Assignment

This downloadable resource provides educators with 13 ready-to-use assignment ideas for integrating AI into Integrated Marketing Communications and marketing courses. Each activity guides students in using tools like ChatGPT and DALL-E to create marketing content, analyze campaigns, build prompts, and explore real-world marketing strategies. The assignments help instructors introduce AI in a structured way while developing students’ critical thinking, creativity, and practical marketing skills.

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