Perry Drake, Ph.D.
Department Co-chair & Assistant Teaching Professor of Marketing
University: University of Missouri– St. Louis
Location: St. Louis, Missouri
Perry Drake, Ph.D. is currently the Assistant Teaching Professor of Digital and Social Media Marketing and the Executive Director of the Marketing and Sales Leadership Institute in the College of Business Administration at the University Of Missouri–St. Louis since 2013. Prior to this, Perry was a professor at NYU for 14 years.
Dr. Drake is responsible for the creation and instruction of the digital and social media marketing programs at the undergraduate and graduate levels, in addition to noncredit curriculums and certifications. He also serves as the faculty advisor to the UMSL Marketing Advisor Board and the UMSL Marketing Club.
Dr. Drake teaches in the UMSL International MBA program located in Germany and Finland, and he is the founder of the Midwest Digital Marketing Conference (MDMC) — the largest digital marketing event in the Midwest featuring over 100 speakers from Facebook, Pinterest, Microsoft, Under Armour, and more.
We asked Dr. Drake a few questions. His answers are below:
WHAT STUKENT COURSEWARE HAVE YOU USED?
We use the paid search ads simulation in our MBA-level digital strategies class. The students love that exercise and find it very beneficial.
WHAT TEACHING TIPS WOULD YOU SHARE WITH OTHER PROFESSORS?
For my undergraduate social media strategies class, students support the college of business regarding all video work, our podcast, social media posts, and our blog. Their final exam is the creation of a digital portfolio featuring all their work and other work they may have done on their own or for an internship. We invite a panel of judges to critique their portfolios. The students find the assignment very exciting.
WHAT ARE YOUR HOBBIES AND TALENTS?
I am a marathon runner and a triathlete. I have run the New York City Marathon many times. I start every morning with at least a 6–8 mile run on any given week.
CONNECT WITH PERRY DRAKE
Thank you, Perry, and congratulations!