Ann Root, Ph.D., MBA
University: Florida Atlantic University
Location: Boca Raton, Florida, United States
Dr. Ann Root received her MBA and PhD in Marketing from University of Michigan. Prior to teaching at Florida Atlantic University, she taught at University of Notre Dame and University of Michigan. Her research focusese are managerial decision making, and the use of simulation games in marketing education and assessment.
She uses the Internet Marketing Essentials textbook and the RealDeal Simulation and says that her internet marketing class is a popular one every semester.
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