potm-february-2018

Professor of the Month: Darci Wagner

Darci Wagner, DBA
Lecturer, Applied Management

University: Ohio University
Location: Zanesville, Ohio

Dr. Wagner is an experienced lecturer with a demonstrated history of working in the higher education industry. She is skilled in sales, college recruiting, management, employee training, and applicant tracking systems. Wagner holds a Doctorate of Business Administration focused in marketing from Walden University.

Source: LinkedIn

STUKENT PRODUCTS USED

Dr. Wagner uses the Social Media Marketing textbook and Mimic Social simulation in her teaching.

Social Media Marketing textbook

Mimic Social Simulation

SOCIAL MEDIA MARKETING TEACHING TIPS

Communication is key to keep students engaged in the simulation. There is so much information and so much they can learn with Mimic Social; however, students need tips on how to keep the consumer engaged with varying posts and how to read the insights. Once students understand the insights section they are off and running.  My students love Mimic Social!

Additionally, students are assigned a company to follow on 3 forms of social throughout the semester. Each week they search, on their assigned company‚Äôs social media, for an example of a concept that was learned in the chapter reading for the week. This assignment helps students tie real world social media with the simulation and provides ideas on what to post and when.

Ohio University, Zanesville Campus

HOBBIES

I love to read and to exercise. My 2 young boys are very active in sports and I love watching them play. We went to Disney last year and had an awesome time!

Congratulations, and thank you, Darci!

Connect with Darci Wagner:

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