PR Principles - Digital Textbook
KEY LEARNING OBJECTIVES
- Be able to explain the importance of diversity and inclusion in all facets of public relations.
- Identify the duties and ethical responsibilities of a public relations professional.
- Demonstrate how to combine theory with the practice of public relations to formulate effective strategies and deliver measurable results.
- Show how the PR industry developed over time and provide ideas for where it will be in the future.
More Than Textbook, a Comprehensive Digital Course
Focus on the RPIE Model and Diversity
In each chapter, PR Principles has a section called “Diverse Voices” to shine a spotlight on the importance of diversity and inclusion initiatives, conversations, and campaigns within the industry.
Table of Contents
Chapter 1: The Theory and Practice of Public Relations
Chapter 2: History
Chapter 3: Ethics
Chapter 4: Integrated Marketing Communications
Chapter 5: Research
Chapter 6: Planning
Chapter 7: Implementation
Chapter 8: Evaluation
Chapter 9: Public Relations Writing and Storytelling
Chapter 10: Crisis Management
Chapter 11: Social Media and Public Relations
Chapter 12: Global Public Relations
Chapter 13: Careers in Public Relations
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking