PR Principles - Digital Textbook
KEY LEARNING OBJECTIVES
- Be able to explain the importance of diversity and inclusion in all facets of public relations.
- Identify the duties and ethical responsibilities of a public relations professional.
- Demonstrate how to combine theory with the practice of public relations to formulate effective strategies and deliver measurable results.
- Show how the PR industry developed over time and provide ideas for where it will be in the future.
More Than Textbook, a Comprehensive Digital Course
PR Principles includes everything you need to teach a robust public relations course:
- 13 Chapters
- 13 Lesson Plans
- 24 Assignments
- 13 Auto-graded Quizzes
- 4 Expert Sessions
- 26 Lecture Presentations
- 3 Industry Interviews
Focus on the RPIE Model
Table of Contents
Chapter 1: The Theory and Practice of Public Relations
Chapter 2: History
Chapter 3: Ethics
Chapter 4: Integrated Marketing Communications
Chapter 5: Research
Chapter 6: Planning
Chapter 7: Implementation
Chapter 8: Evaluation
Chapter 9: Public Relations Writing and Storytelling
Chapter 10: Crisis Management
Chapter 11: The Internet and Social Media
Chapter 12: Global Public Relations
Chapter 13: Careers in Public Relations