The Marketing Management Bundle
The Marketing Management Today courseware has 80+ instructor and student resources, including quizzes, videos, assignments, and more.
Up-to-date, relevant principles
The Stukent Marketing Management Simternship™
allows students to put what they learn into practice.
Real-world experience & skills
The Marketing Management Today Courseware
Marketing Management Today prepares students for future marketing management roles through engaging video lectures, assignments, quizzes, and more. The courseware highlights the mechanics of marketing from both the company and customer perspectives in five modules about brands, customers, products and services, communications, and technology.
Table of Contents
Chapter 1: Introduction
Module 1: Brand
Chapter 2: Branding from the Customer Perspective
Chapter 3: Branding from the Company Perspective
Module 2: Customers
Chapter 4: Customers from the Customer Perspective
Chapter 5: Customers from the Company Perspective
Module 3: Products
Chapter 6: Products from the Customer Perspective
Chapter 7: Products from the Company Perspective
Module 4: Communications
Chapter 8: Communications from the Customer Perspective
Chapter 9: Communications from the Company Perspective
Module 5: Technology
Chapter 10: Technology from the Customer Perspective
Chapter 11: Technology from the Company Perspective
Key Learning Objectives
- Describe the multiple facets of marketing that impact each area of business
- Explain the importance of the customer perspective and the company perspective
- Enhance knowledge around the reciprocal relationship of strategy and execution
- Describe how brands create value for both customers and companies
- Discern the difference between customer types and their importance to the organization
- Distinguish between product marketing, product management, and product development
- Build knowledge about integrated marketing communications and knowing your audience
- Determine the effect technology has on virtually every aspect of marketing
80+ Educator Resources:
- 11 Assignments
- 4 Projects
- 11 Lecture Slides
- 11 Quizzes
- 11 Quiz Review Slides
- 11 Lesson Plans
- 11 Expert Sessions
- 6 Chapter Introduction Videos
- 5 Company Spotlight Videos
- 1 Syllabus
- 1 Course Schedule
Stukent Marketing Management Simternship™
Key Learning Objectives
- Create positioning statements and value propositions based on market research
- Adjust a brand’s marketing mix based on data and customer reviews
- Calculate CLV and CAC in order to select profitable market segments to target
- Analyze revenue and competitor data to select and optimize pricing
- Evaluate and select the big idea and creative assets for a marketing campaign
- Rely on marketing campaign data to allocate ad spend
- Design products based on customer reviews and market research
- Craft an email to communicate with distributors during a crisis
- Allocate a high-level marketing budget based on historical data and corporate strategies
Why Use Stukent Marketing Management Simternship?
Feels built-in, not bolted on
Micro Module: AI in Marketing
Included for FREE with any Stukent Marketing Simternship or courseware!
The Micro Module: AI in Marketing is designed to complement any marketing course. Whether you’re teaching marketing principles, digital marketing, SEO, social media, or other topics, this module adds powerful, up-to-date AI activities to your curriculum.
Stukent Simternships™:
Employ Students
in Career-Relevant Learning
A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.
In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.
Prepare Your Students to Become
Today's Marketing Managers
Stukent Marketing Management Simternship™ is the most current and true-to-life marketing management simulation in the world, featuring a robust and engaging story line that allows students to simultaneously manage multiple brands.
Reposition a Brand
Analyze Customer Reviews to Select Product Features
Calculate Customer Lifetime Value and Acquisition Cost
Design Products and Optimize Margins
Hands-On Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-On
Grade Book Syncing
Deep Linking
Rostering
About the Author
Terry Sullivan
Terry Sullivan has more than 30 years of experience as a corporate executive, entrepreneur, consultant, and professor. In addition to several start-ups including a successful exit of his first company, Terry has worked for a variety of small and large companies and is the Founder and President of Strategic Glue, a marketing consultancy in St. Louis, Missouri. As an Assistant Professor and Adjunct Professor in the School of Communications and the School of Business at Webster University (also in St. Louis, Missouri), Terry has 14 years of higher education experience and is the author of two Stukent courseware titles, Marketing Management Today and Brand Management & Strategy: Building & Sustaining a Valuable Brand. Terry studied English and management as an undergrad and has a master’s degree in International Business from Saint Louis University. Terry is married with two sons and enjoys songwriting, guitar playing, movies, reading, exercising, and occasional skateboarding.
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