Comprehensive Classroom Resources
Social Media Marketing Case Studies
Each Stukent case study includes a brand story, instructor guide, and ready-to-use slides. Students dive into real campaigns and build skills in:
- Influencer marketing
- Brand analysis and strategy
- Social media planning
Students explore how different businesses transformed their strategies into standout results while building resume-ready skills.
Each Stukent case study includes a brand story, instructor guide, and ready-to-use slides.
Students dive into real campaigns and build skills in:
- Influencer marketing
- Brand analysis and strategy
- Social media planning
Students explore how different businesses transformed their strategies into standout results while building resume-ready skills.
Bridge Theory and Practice Through Dynamic Case Studies
Give your students a behind-the-scenes look at real social media strategy. These case studies spark classroom engagement and help students apply social media marketing concepts they'll use in their careers, such as developing a brand voice and writing a campaign brief.
- Analyze how character-based content drives brand engagement on social media
- Identify and describe the target markets for State Farm and Duolingo
- Compare tone, platform strategy, and voice between two brand mascots
- Apply the 12 Brand Archetypes to brand characters
- Explain the role of parasocial relationships in building audience loyalty
- Evaluate the risks and rewards of humor and edginess in brand content
- Develop a character-driven social strategy for a new or “boring” brand
- Craft in-character responses to social media crises or controversies
Learning Objectives:
- Analyze how strategic social media and influencer marketing can build a restaurant’s identity
- Develop a social media marketing plan aligned to seasonal business objectives
- Evaluate key performance metrics and customer persona development
- Propose influencer strategies and digital campaign ideas
About the Author
Michelle Charello
Michelle Charello, author of “Essentials of Social Media Marketing,” currently serves as Vice President of Marketing at an innovative Energy as a Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations. Before this role, Michelle spent over a decade in various global and North American marketing and communication roles for a Fortune 500 company — where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include leading an integrated marketing transformation, growing a global top 60 CEO’s social media followers by 260,000+, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member, and holds an MBA from Texas A&M University and a B.S. from Bryant University.
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