A Comprehensive Simulation that
Helps Students Master
Mimic Crisis Communication
Simulation that Feels Real
Students experience the pressure of a real-world crisis and learn how to manage crises in all 3 critical stages of crisis communication, boosting their opportunity for career-defining success instead of failure. in a fictitious scenario in which they take on the role of a consultant at Julian Communications Agency.
The Mimic Crisis Communication simulation gives students hands-on, educational experiences with essential crisis communication practices. Students enter the role of a crisis communication account executive at Julian Communications Agency and assist Buhi Supply Co. in a series of crises.
In today's world, this isn't an elective anymore...
Crisis communication skills are now essential.
Anyone seeking to carve out a career in the marketing and communication industries, should not face crises untrained. Students experience the pressure of a real-world crisis and learn how to manage crises in all 3 critical stages of crisis communication, boosting their opportunity for career-defining success instead of failure.
Students learn crisis warning signs and preemptive communication that protect an entity from crises. They will practice preventative crisis communication strategies including stealing thunder, bolstering, corporate social responsibility (CSR), and inoculation.
Participants apply industry-current strategies and best practices to properly address the media and manage public image. They can prepare scripts & participate in news conferences, video statements, and media interviews. They will also respond to concerns received email, call center, web traffic and social media.
Learners will understand how crisis communication can provide an opportunity to recover and even improve public perception. They will build and integrate process improvements to prevent future crises and continue mending a company’s image.
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Join the many professors who have chosen to use Stukent’s Crisis Communication simulation as an experiential learning supplement in their class. Whether you’re currently teaching a crisis communication course or looking to build one in your college, Mimic Crisis Communication will enhance your students’ class expereince and simplify difficult concepts to teach.