The Business Communication Simternship® + Courseware
Equip your students with career-ready communication skills
The Business Communication Bundle gives you a suite of turnkey tools to help your students develop their communication skills. This bundle includes the Stukent Business Communication Simternship, which asks your students to build a portfolio of application materials and practice essential skills for the workplace.
The “Business Communication” courseware covers the principles and best practices of business communication, preparing your students to step into the workforce with confidence!
The Stukent Business Communication Simternship
Engaging, practical applications that align with your course objectives
The Stukent Business Communication Simternship asks students to take on the role of Taylor Williams, a recent university graduate. Over ten rounds, your students will complete tasks to develop their communication skills, learn how to apply for jobs, and prepare for their future careers.
Your students will master key business communication skills, including:
Crafting professional correspondence
Analyzing job descriptions
Resume and cover letter writing
Interview preparation and execution
Personal branding
Creating pitches, presentations, and proposals
Business etiquette
Problem-solving and critical thinking
Key simulation learning objectives
Over the course of 10 rounds, your students will . . .
- Identify references and craft messages to them
- Create post-interview messages
- Dissect job descriptions and apply results to job search activities
- Explore professionalism and communication best practices
- Create resumes and cover letters
- Construct personal pitches, business presentations, and informal proposals
- Prepare for and participate in employment interviews
- Conduct peer and self-reviews
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
Practice, Meet Pedagogy
Pair Your Simternship with Stukent Courseware
Stukent courseware aligns with your Simternship, giving your students a solid foundation for success.
Stukent Courseware
Courseware that puts classroom concepts into professional contexts
Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.
An Authoritative Text + Robust Instructional Resources
The Business Communication courseware
The “Business Communication” courseware explores foundational concepts in professional communication, including the differences between written, verbal, nonverbal, and visual media; important job-seeking skills; and forms of workplace communication, such as presentations, letters, memos, reports, and proposals.
This courseware also gives you turnkey resources, such as auto-graded assessments, lesson plans, and lecture slide decks. With Stukent, you can teach your best course in less prep time!
What’s Inside
Table of Contents
Introduces the fundamentals of business communication, including processes, media, breakdowns, organizational dynamics, and the transformative impact of generative AI on professional interactions.
Explores a systematic approach to business writing by walking students through the various stages of the writing process, including research, organizing content effectively, and revising to achieve professional results.
Introduces workplace messaging strategies, including messaging in routine, positive, negative, and persuasive scenarios.
Helps students prepare for the job search process with strategies for organization, networking, and creating compelling application materials.
Explores every stage of the employment interview process, from preparation and execution to follow-up, to confidently secure job opportunities.
Examines effective communication through navigating cultural differences, mastering various interaction methods, and managing nonroutine scenarios in the workplace.
Examines the components of nonverbal communication, including appearance, gestures, tone, space, and touch, to understand their impact on interactions.
Explores the dynamics of workplace teams, from their types and development to effective collaboration and communication strategies within groups.
Helps students understand the landscape of electronic and digital communication by mastering email, messaging, web content, and social media strategies for professional success.
Introduces the skills to plan, lead, and participate in business meetings, focusing on productivity, etiquette, and achieving objectives.
Explores the process of designing professional business presentations by preparing thoroughly, organizing content effectively, and integrating powerful visual aids.
Enhances students’ presentation delivery with impactful techniques, strategies to engage the audience, and ways to manage post-presentation interactions.
Helps students develop expertise in writing formal business letters and memos to communicate effectively in professional contexts.
Explores the best practices for impactful reports and proposals that support informed decisions and advance business objectives.
Key courseware learning objectives
In this courseware, your students will ...
- Utilize the business writing process and strategies to create effective messages, including emails, memos, letters, reports, and proposals
- Develop an effective job search strategy, create an effective cover message and resume, and prepare for an effective interview
- Design and deliver effective business presentations
- Enhance credibility via workplace interactions
Embedded Educator Resources
Everything You Need to Teach
Your Best Course
- 14 chapters
- 69 auto-graded Check Your Understanding activities
- 14 auto-graded Strengthen Your Skills activities
- 14 auto-graded chapter quizzes
- 30 lesson plans
- 14 lecture slide sets
- A final exam
- Cumulative glossary for student reference
- Sample syllabus
- 7 sample course calendars
About the Authors
Elaine Winship
Associate Professor of Communications at St. Thomas Aquinas College
Elaine Winship is the coauthor of “Business Communication: Through College & Career” and the subject matter consultant on the Stukent Business Communication Simulation. Elaine is an Associate Professor of Communications at St. Thomas Aquinas College in Sparkill, NY, where she researches and teaches various courses in communication, social media marketing, business, and public relations. She has been awarded Professor of the Year, Advisor of the Year, and the inaugural Faculty Service Award (for exemplary service to the community), and many of her public relations events have earned Event of the Year awards.
Before transitioning to academia, Elaine spent fourteen years in the telecommunications industry, managing and directing sales, training, and development teams for Verizon Wireless. Her hobbies include antiquing, reading, writing, traveling, learning new languages, and spending time with her husband and coauthor, Thomas.
Thomas Winship
Business Professor in the State University of New York system
Thomas Winship is the coauthor of “Business Communication: Through College & Career” and the subject matter consultant on the Stukent Business Communication Simulation. He is a business professor within the State University of New York (SUNY) system, where he researches and teaches management and communications. He is Chair of the Accounting Program and Faculty Advisor to the Alpha Beta Gamma National Honor Society for Business and Professional Majors. Previously, he served as MBA Director for St. Thomas Aquinas College.
Before transitioning to academia, Tom spent twenty years in the chemical and pharmaceutical industries, first within operations and then within training and development activities for human resources. His hobbies include reading, writing vampire novels, traveling, and spending time with his wife and coauthor, Elaine.
One Platform. Hundreds of Resources. Unlimited Possibilities.
Additional resources for creating a great course
Always have the
latest edition
This courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
Support for you,
support for students
The Stukent Support Team helps students and educators get the most out of their Stukent experience. Whether you need help logging into your Stukent Simternship, navigating your courseware, or understanding simulation results, we’re here to help!
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