High School All-access Pass
The High School All-access Pass gives teachers access to the Principles of Marketing Bundle and all 12 high school simulations and courseware from Stukent.
For a limited time, early adopters can lock in a multi-year High School All-access Pass at a discounted price.
Mod Marketing - Digital Textbook
KEY LEARNING OBJECTIVES
Foundational Marketing Concepts
Mod Marketing gives your students a strong foundation in marketing theory, from ethics and research to buyer behavior, digital marketing, and more. Your students will get a broad marketing base, designed to prepare them for future careers and academic studies.
Hands-on Learning Experience
Mod Marketing is packed with resources that provide practical, hands-on learning experiences. The textbook, assignments, in-class activities, and Expert Sessions keep students engaged and target a variety of learning styles. This saves you hours of prep time and gives students a superior learning opportunity.
Personal Branding
Mod Marketing shows students how to apply marketing principles to their own lives with a focus on personal branding. They’ll learn how to create a personal brand, perform a social media audit, and become more mindful of how they’re presenting themselves online, in writing, and more.
Table of Contents
Chapter 1 – Introduction to Marketing
Chapter 2 – Ethics
Chapter 3 – Market Research
Chapter 4 – Targeting/Segmentation
Chapter 5 – Consumer Behavior
Chapter 6 – Positioning
Chapter 7 – Branding
Chapter 8 – Product
Chapter 9 – Promotion
Chapter 10 – Place
Chapter 11 – Price
Chapter 12 – Digital Marketing
Chapter 13 – Social Media Marketing
Chapter 14 – A Marketing Plan
Chapter 15 – Personal Branding
About The Authors
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.
Ryan Hales
Ryan Hales has instructed more than 3,000 students as an adjunct and full-time faculty member at Brigham Young University-Idaho, where he taught in the communication, business, and English departments. He has experience as an editor of a national trade publication, as a writer, and as a graphic artist at a magazine publishing company.
Rachelle Maceno
Rachelle Maceno has an MFA in Creative Writing from Brigham Young University. She’s taught at Brigham Young University, Utah Valley University, and Brigham Young University-Idaho as an adjunct faculty member. Rachelle has also worked as a senior copywriter, communications manager, and director of content for multiple million- and billion-dollar companies.
Rachelle Maceno
Rachelle Maceno has an MFA in Creative Writing from Brigham Young University. She’s taught at Brigham Young University, Utah Valley University, and Brigham Young University-Idaho as an adjunct faculty member. Rachelle has also worked as a senior copywriter, communications manager, and director of content for multiple million- and billion-dollar companies.
Social Media Simternship™
KEY LEARNING OBJECTIVES
Write Targeted Social Media Ads
Students gain experience writing ad copy to increase engagement and drive conversions. They test different promotional strategies to create compelling ads for various social media platforms.
Perform Demographic Targeting
Students practice targeting various demographics through social media content creation and promotion.
Utilize Promotional Strategies
Students learn and use different strategies for earned, owned, and paid social media marketing. They analyze various forms of media and direct promotional strategies to maximize reach.
Measure Key Performance Indicators
Students learn how to measure KPIs and track social media marketing success. They make data-driven decisions to continually improve efforts.
Manage Budgets
Students learn how to manage a $100,000 advertising budget and adjust spending to drive engagement and conversions on multiple social media platforms.
Schedule Content
Students practice scheduling social media content. They determine the most effective times to share content in order to maximize engagement and performance.
Hands-on Learning without the Hassle
Stukent Simternships integrate with your favorite LMS platforms
Single Sign-on
Grade Book Syncing
Deep Linking
Rostering
Company
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