Get insights, tips for teaching digital marketing

Teaching SEO effectively and handling classwork with real clients are topics slated for next week’s Stukent Digital Summit, a virtual conference specifically for instructors. In less than a day, and from various locations across the world, teachers can gain perspective and tips on moving digital marketing instruction forward.

Registration for this free event is still available — teachers can sign up here for the conference, which is scheduled to kick off at 8 a.m. (MDT) on Wednesday, Oct. 24.

In addition to those listed above, topics on the docket include using a marketing simulation for enhanced student learning as well as using professional certifications with the classroom experience.

Check Out Our Speaker Lineup 

Stukent founder and CEO Stuart Draper will start things off, followed by Scott Cowley, Ph.D., assistant professor of marketing at Western Michigan University. Cowley’s presentation during this summer’s Stukent Digital Summit was so well received that he was invited back. This time around he will present a session entitled, “How to Teach SEO Like You Know What You’re Talking About.”

Karen Freberg, Ph.D., of the University of Louisville is third on the schedule. The associate professor of strategic communication will speak on connecting industry with academia during her presentation, “How to Manage Real Client Work in the Classroom.”

And insights to improve teaching are scheduled to keep coming, next from Matt Maroon of the Department of Business at Brigham Young University-Idaho. A former Microsoft sales director and account executive with The Nielsen Company, Maroon will present “Experiential Learning: Bringing the “industry” into the classroom”

The final summit speaker is Rich Hanna, an assistant professor at Babson College whose teaching experience includes years at Northeastern University and at Boston College. He is scheduled to present “Using Professional Certifications in Digital Marketing Classes: The Good, the Bad, and Everything in Between.”

The #1 Digital Marketing Conference For Educators

The conference is set. Now join the group. This speaker lineup will furnish insight, ideas, and multiple ways to strengthen your digital marketing instruction. And you can even keep the momentum of the conference going after the summit since registrants will receive access to session recordings.

Even if you are unable to attend the sessions live, sign up for the conference as instructors who register will get free access to a recording of each session.

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Ryan Hales

Writer / Editor at Stukent, Inc.
My professional experience includes work as an editor of a national trade publication, as a writer and as a graphic artist. I hold a master’s degree in English, a bachelor’s degree in communication and an associate’s degree in print journalism.

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