Marketing

February Marketing News You Can Use

ECOMMERCE SALES EXCEEDED $1 TRILLION IN 2022

Key Point: Online retail sales (not including travel) reached $1.09 trillion in 2022. That’s the first time EVER ecommerce sales have surpassed the trillion-dollar mark. Sales in the fourth quarter alone hit $332.2 billion — another new record. Those figures are from Comscore’s State of Digital Commerce report

Other findings include Q4 mobile spending growing at a higher rate than desktop (26 percent vs 14 percent increase) and food/pet/baby goods leading the pack in dollars spent per category. Apparel and accessories took second place, followed by computer/peripherals. Check this Retail Dive article for additional insight.

[Tweet “Ecommerce sales broke the trillion-dollar mark in 2022: https://www.retaildive.com/news/e-commerce-sales-exceeded-1-trillion-2022-adobe/641598/”]

META LAUNCHED THE CERTIFIED COMPANY PROGRAM GLOBALLY 

Key Point: The Meta Certified Company program is open for applications globally. Five focus areas are available: media, marketing science, creative strategy, community management, and Spark (for augmented reality expertise). In announcing the new program, Meta provided this reason why companies should consider seeking certification:

Earning a Meta Certification on a company level means that your business is recognized by Meta as having proven digital expertise through our verified certifications. Meta Certifications can lead to higher quality work, a greater understanding of Meta technologies and more efficient campaigns. Becoming a Certified Company can open greater opportunities for you to acquire new business.

How to proceed? First check the eligibility requirements to make sure your team is ready, then double check the FAQs. Once you’re sure your company is qualified for the certification, contact Meta to get the ball rolling. Do note: This is a team effort.

[Tweet “Meta launched the Certified Company program globally: https://www.facebook.com/business/learn/certifiedcompany/faq”]

GROWTH OF UNSTRUCTURED DATA TOPS LIST OF DATA TRENDS

Key Point: An Upside report says the leading trend in the world of big data for 2022 was the “continued accumulation of unstructured data” forcing companies to seek “new approaches to managing growth.” That trend is expected to continue leading the pack in 2023.

Once not seen as a big deal, it’s now evident that data growth rate occurs exponentially. Results include more associated costs, increased risk, confusion over what is stored where, and the loss of opportunities that result from hard-to-find data. Data geeks will want to check this article for info on trends and solutions. While certainly an enterprise-level issue, every company needs keen and usable data storage. Think about it.

[Tweet “2022 and 2023 trends in the world of big #data: https://tdwi.org/articles/2023/01/13/data-all-growth-of-unstructured-data-top-data-trend-2022-2023.aspx“]

CHATGPT MIGHT CHANGE ADVERTISING — BUT IT WON’T REVOLUTIONIZE IT

Key Point: While many marketers are worried their jobs will soon be replaced by artificial intelligence, others are excited about the possibilities and how their work can be aided by tools like ChatGPT. It’s the “Is the glass half full or half empty?” debate all over again.

Marketing Dive says AI developments are “more likely to tweak marketing rather than topple the entire apple cart.” Companies and marketing teams that see the possibilities will welcome the increased speed of creation and the lower costs that come with it, but depending on AI for spitting out an effective campaign isn’t the recommended course of action.

The bottom line: While ChatGPT “can pull together and compile information that already exists, it can’t generate new ideas that are the lifeblood of strong marketing campaigns.” Find out more in this article, then consider the ways your team can embrace AI instead of hiding from it.

[Tweet “Will AI take over the world of advertising? Not likely: https://www.marketingdive.com/news/chatgpt-AI-marketing-advertising-revolutionize/641649/”]

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