Modern Tools for Your Classroom: A Principles of Marketing Product Walk-through

Kinda Wilson is a marketing instructor at Rutgers and Vanderbilt University. Her experience spans corporate marketing, nonprofit work, and founding start-ups, bringing diverse industry insight into the classroom. She is the author of “Modern Marketing Principles” and creator of interactive case simulations used by universities worldwide. A passionate educator, Kinda has been recognized with the 2021 Spears School of Business Online Teaching Award and the 2017 Excellence in Teaching/Training Award from the United States Distance Learning Association (USDLA).

Jerry Rackley is Assistant Professor of Professional Practice and Assistant Department Head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools, co-author of Modern Marketing Principles, and Services and Experience Marketing.