Bridging the Gap Between Marketing and Entrepreneurship: The Emerging Prevalence of Entrepreneurial Marketing

Personal branding, the gig economy, and maintaining multiple streams of income have evolved tremendously within the last decade. While students need to learn actionable skills for corporate America, it's also vital to equip them with the knowledge they need to start and grow their own businesses. This session will speak to the importance of teaching entrepreneurship within marketing curricula and introduce the upcoming Stukent “Entrepreneurship” courseware, which is coming this fall!