Quiz: How Much Do You Actually Know About Content Marketing?

Students, test your knowledge about the following content marketing fundamentals:

Content Marketing Foundations
Content Forms
Marketing Principles
Blog writing
Video Content Creation
Podcasting and Audio Content
Visual Content Creation
Events and downloadables
Social Media
SEO
Email strategy and list building
Content Marketing Analytics
Online Advertising
Business of Content Marketing

- 1. Which of the following cookbooks would not be considered content marketing?*
  - Costco’s Favorite Recipes
  - A pamphlet of recipes written by Cutco using their collection of knives
  - An online catalog of recipes by Pillsbury
  - A homemade cookbook written by your grandmother
- 2. Why is it necessary to integrate multiple forms of content into your content strategy?*
  - Attention spans have become so short that multiple forms of content help keep consumers’ attention
  - Content should exist in multiple formats to maximize reach
  - Certain platforms can only host individual content forms
  - People consume media in different ways
- 3. What is the practice of creating valuable content and experiences tailored to prospective customers?*
  - Outbound Marketing
  - Push Marketing
  - Positioning
  - Inbound Marketing
- 4. In the User Experience Honeycomb, What is the central and most important trait?*
  - Credible
  - Accessibility
  - Valuable
  - Useful
- 5. The optimal video length on social media is usually 30 seconds or less, depending on the platform. Which social network’s optimal length is actually 2-5 minutes?*
  - LinkedIn
  - Instagram
  - Facebook
  - Twitter
- 6. What type of podcast is ideal for membership-based organization?*
  - Storytelling
  - Interviews
  - Thought-leadership
  - Instructional
- 7. True or False: Infographics should have no more than two total sentences of text.*
  - False
  - True
- 8. What is the main advantage of an e-book over a whitepaper?*
  - An e-book promotes thought leadership, while whitepapers do not
  - An e-book costs money to purchase
  - An e-book copy is more thoroughly designed and is a clear marketing piece
  - An e-book has fewer pages
- 9. Which of the following is a reason to narrow your target audience beyond basic demographics?*
  - Demographic data shows the same percentages of men and women across all social networks.
  - Demographic data is not accurate.
  - Your audience is most likely active on only one or two social networks.
  - The average person uses 8.5 social networks, so you must provide unique and niche value.
- 10. When sharing third-party written content, make sure that it ______.*
  - Connects to your goals and gets shared by other companies
  - Resonates with your audience and includes a visual component
  - Connects to your goals and gets engagements
  - Resonates with your audience and connects to your goals
- 11. Which of the following SERP positions lead to the fewest click-throughs?*
  - Last result on the first page
  - Clicks are evenly distributed among the first five results
  - First result on the first page
  - First result on the second page
- 12. How can you prevent the most common reasons why people unsubscribe from emails or content?*
  - Write compelling content
  - Remove the unsubscribe link
  - Develop an email strategy and schedule
  - Build a better email list with double opt-ins
- 13. How far back should you look for content to update?*
  - 1 week
  - There is no defined time
  - 12 months
  - 12 weeks
- 14. What is usually considered to be a vanity metric?*
  - Total website visitors
  - New email subscribers
  - Social media click-through rate
  - E-book downloads
- 15. True or False: Google is the only platform to buy PPC search ads.*
  - True
  - False
- 16. Why would a content marketer spend time narrowing their focus?*
  - To spend less time creating content
  - To be more efficient in content marketing
  - To get more conversions
  - To identify the best promotional channels and use them more often

Instructors, access the answers here

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